Full-time Independent Software Vendor -Business Development Manager, Brady Corporation

We are seeking a dynamic Business Development Manager to foster relations and

drive growth in the Brady Intelligent Productivity Solutions (IPS) software and

solutions space. The Independent Software Vendor (ISV) Business Manager is

responsible for identifying the key accounts to work with to drive growth in

target verticals, building relationships with these partners, developing shared

commercial plans and growing the solutions sales through the channel in IPS.

02Qualifications

• This role serves as the primary liaison between sales, marketing, product and
• ISV partners, ensuring alignment on business objectives, go-to-market

strategies, and customer success initiatives. The Business Development Manager

will be responsible to deliver on-time performance including new end user logo

sales delivered by ISV partners.

03Partner Strategy & Relationship Management

• Identify, evaluate and prioritize Independent Software Vendors (ISVs) that
• deliver solutions in the target verticals including supply chain,
• manufacturing and retail.
• Build and maintain relationships with new and existing ISV partners.
• Develop joint business plans aligned with regional growth objectives through
• targeted joint sales activities and marketing ventures.
• Identify new partnership opportunities and evaluate market potential.
• Act as the trusted advisor and primary point of contact for ISV partners.

04Business Development & Revenue Growth

• Drive pipeline creation and revenue growth through partner-led and co-sell
• opportunities.
• Identify and develop joint new customer acquisition strategies.
• Collaborate with sales and cross functional teams to accelerate
• partner-influenced opportunities.
• Deliver business results aligned to support regional goals.

05Go-to-Market Execution

• Be prepared to travel in region to support the business requirements (25-50%
• of time).
• Manage product launch readiness, including certification and compatibility
• validation between IPS devices and ISV partner solutions.
• Ensure Brady IPS sales teams are informed of available, certified, and
• compatible solutions, while providing ongoing visibility into the ISV
• portfolio and future roadmap.
• Work closely with marketing teams to create joint value propositions and
• customer success stories.
• Support demand generation activities and co-marketing initiatives, campaigns,
• webinars, and industry events

06Performance Management

• Track partnership KPIs including pipeline, revenue, customer acquisition, and
• partner engagement.
• Conduct regular business reviews with ISVs.
• Prepare executive presentations and strategic recommendations for leadership.