18/ recruitment process
Chief product officer recruitment — what the process should test.
Chief product officer recruitment usually goes wrong at the brief, before anyone is interviewed.
Start with the title: CPO also stands for Chief People Officer and Chief Procurement Officer, so the brief, the advert and every approach should say Chief Product Officer in full.
Then write down what the hire is for — setting product direction, or adding delivery capacity.
Direction is a CPO; capacity is a head of product or a fractional product manager.
For a neutral description of senior product leadership, the UK government’s Digital and Data profession capability framework describes a head of product as leading product strategy, setting the standard for product management across the organisation and coaching other product managers.
Test those things directly rather than asking candidates to talk through frameworks: a realistic prioritisation or strategy case, set in your own product, shows how someone structures a problem, what evidence they ask for and how they explain a trade-off to people outside product.
Put your CTO on the panel, because the CPO–CTO relationship decides whether the roadmap gets built, and take references on outcomes the candidate owned rather than processes they introduced.
Recruiting a permanent employee brings legal steps with it: a right to work check before employment starts, and candidates’ personal data handled in line with the ICO’s recruitment and selection guidance.
For interim chief product officer recruitment — full-time cover for a fixed term — see interim CPO jobs.
For a fractional, interim or permanent hire we run the process: a shortlist of 3–5, each with day rate or pay, availability and IR35 position set out, vetted through the five stages on how we vet.