Full-time Growth Marketing Manager, The Raymond Corporation

01Job Summary

• As a Growth Marketing Manager, you will become the performance and measurement
• layer across our Marketing organization, turning our digital channels into

measurable pipeline and revenue drivers. This position takes full ownership of

paid search, paid social, CTV, retargeting, and other performance channels

currently supported by our agency partner, bringing that expertise fully

in-house. A key member of the Marketing team, you will connect campaign activity

to CRM, leads, opportunities, and revenue, continuously test and optimize the

customer journey, and partner with Content, Brand, and Digital to establish KPIs

for major marketing initiatives. This role also provides execution guidance and

mentorship to our Digital Marketing Specialist through a dotted-line

relationship. Works independently on special projects according to agreed

timelines and special requests. Could have direct reports.

02Responsibilities

Performance Marketing & Paid Media

• Own paid search, paid social, CTV, retargeting, and other performance
• channels currently supported by our agency partner, bringing strategy,
• execution, and optimization fully in-house.
• Own CarolinaHandling.com and the broader digital experience, including
• site performance, landing pages, and conversion paths, so every digital
• touchpoint supports customer acquisition and revenue growth.
• Develop and manage paid media budgets, targeting, and campaign
• execution to drive measurable customer acquisition and revenue growth.
• Develop and run testing strategies across audiences, messaging,
• offers, channels, and landing pages.
• Partner with the Digital Marketing Specialist to maximize paid
• campaign effectiveness through optimized digital experiences and conversion
• paths.

03Growth, Conversion & Revenue

• Turn our digital channels into measurable pipeline and revenue
• drivers.
• Identify opportunities to improve conversion throughout the customer
• journey, from first touch to closed opportunity.
• Connect campaign activity to CRM, leads, opportunities, and revenue in
• partnership with Sales.
• Identify new opportunities for customer acquisition and revenue
• growth.

04Measurement, Attribution & Reporting

• Improve marketing attribution and funnel reporting across paid and
• organic channels.
• Partner with Content, Brand, and Digital to establish KPIs and
• measurement strategies for content, campaigns, digital experiences, and broader
• marketing investments.
• Evaluate marketing investments based on measurable business impact,
• and translate performance data into actionable recommendations and
• executive-level insights.
• Define the outcome each marketing activity is trying to influence and
• measure whether the work is accomplishing it, recognizing that not every
• activity carries a direct revenue number.

05Team Support & Cross-Functional Partnership

• Provide execution guidance, mentorship, and professional development
• to the Digital Marketing Specialist through a dotted-line relationship for
• digital execution and growth.
• Partner across Content, Brand, Creative, and Digital to ensure
• performance marketing efforts are integrated with broader brand and content
• strategy.
• Manage the transition of agency-managed capabilities in-house and
• oversee any remaining vendor or technology relationships.
• Champion a culture of experimentation, continuous learning, and
• data-driven decision-making across the marketing organization.

06Requirements

• All potential hires are subject to pre-employment checks which include but are
• not limited to background checks, drug screenings, and motor vehicle record
• checks.
• 5-7 years’ experience in performance or digital marketing, including
• hands-on management of paid search, paid social, and other paid channels, with a
• track record of driving measurable growth; candidates from small to medium-sized
• organizations with broad, cross-functional responsibilities are strongly
• preferred.
• Experience owning or managing a company website, including content
• management systems, landing page development, and user experience optimization,
• preferred.
• Bachelor’s degree in marketing, business, communications or similar
• required.
• Proven experience managing paid media platforms (e.g., Google Ads,
• Meta Ads Manager, LinkedIn Campaign Manager, CTV/programmatic, and retargeting
• platforms) required.
• Strong understanding of marketing attribution, funnel analytics, and
• conversion rate optimization.
• Must be proficient in HubSpot (preferred) or comparable CRM/marketing
• automation platforms, Google Analytics, and other performance marketing and
• reporting tools.
• Experience partnering with Sales to connect marketing activity to
• pipeline and revenue.
• Experience managing or mentoring team members and/or agency and vendor
• partners preferred.
• Strong analytical and testing mindset, with the ability to translate
• performance data into actionable recommendations.
• Team-oriented, customer-centered drive with a passion to learn in a
• fast-paced, goal/deadline-driven atmosphere.
• Competent in communicating and building relationships throughout the
• organization, with strong verbal and written communication skills.
• Must be proficient in Microsoft Office products including Word, Excel,
• PowerPoint and Outlook.

07Our Ideal Candidate Is…

• A performance-minded marketer who thinks in terms of pipeline and
• revenue, not just impressions and clicks.
• Hands-on and comfortable running paid campaigns directly, not just
• directing an agency — this role is bringing that work in-house.
• Fluent in data: quick to spot what a dashboard is really saying and to
• turn it into a clear recommendation for the business.
• A natural tester, always running the next experiment on audiences,
• messaging, or landing pages rather than settling for "good enough."
• A generous mentor who takes real ownership of developing the Digital
• Marketing Specialist, not just delegating tasks to her.
• A strong cross-functional partner who can align Sales, Content, Brand,
• and Creative around shared KPIs without needing formal authority over those
• teams.
• Comfortable owning ambiguity — this role is being built in real time
• as capabilities move in-house, and the ideal candidate will help shape the
• playbook rather than wait for one.

08Benefits of Joining the Team

Benefits Built For YOU! At Carolina Handling, taking care of Associates is our

utmost priority. We are pleased to offer a comprehensive benefit program to

protect your health, your family, and your way of life.

Health Benefits:

Medical, Dental and Vision Insurance, Prescription Drug Plan.

Financial and Tax-Saving Benefits:

Company-paid Disability, Life and AD&D Insurance; 401(k) plan with company match

and profit sharing; Flexible Spending Accounts, Health Savings Account, and

Dependent Care Account.

Additional Benefits:

Critical Illness, Legal Services, Identity Theft Protection, and Pet Insurance.

Company Benefits:

Paid Time Off, Employee Assistance Program, Tuition Reimbursement, Milestone &

Anniversary Gifts, Philanthropy/ Corporate Contributions, Associate Giving Fund,

and Discount Programs.

Comprehensive Perks Package Including:

• Technology and Home Office Setup: This includes a laptop, dual
• monitors, a docking station, and a wireless keyboard and mouse.
• Flexible Work Arrangements
• Professional Development Opportunities: This includes training
• programs and tuition reimbursement for further education or certifications.
• Career Growth and Advancement: With opportunities for internal
• mobility, mentorship programs, and leadership development initiatives, you can
• take your career to the next level with us.
• Company-sponsored social events and team-building activities.
• Employee recognition program

09Physical Requirements & Working Conditions

• The physical demands described here are representative of those that must be met
• by an associate to successfully perform the essential functions of this job
• unless it causes undue hardship.
• This position is classified as sedentary work, which requires the ability to
• remain stationary for extended periods while occasionally moving within the

office to complete tasks. Physical demands include the ability to frequently

lift and/or move objects weighing up to 10 pounds and occasionally up to 25

pounds. Manual dexterity is necessary for computer operation, writing, and

handling materials. Clear articulation and voice control are essential for

effective communication with both internal and external customers via telephone.

Specific vision abilities essential for this role include close vision,

peripheral vision, and the ability to adjust focus.

While the role involves regular interaction with internal and external customers

in a dynamic office environment, occasional exposure to shop environments and

associated hazards may occur. The individual must effectively manage tight

deadlines, shifting priorities, and a high volume of information flow while

maintaining professionalism. Additionally, handling sensitive and confidential

information is part of the job. Standard office equipment such as laptops and

smartphones are regularly utilized, and noise levels typically range from low to

moderate.

10Travel Requirements: Up to 5%, but incredibly limited

• This job description is intended to outline the general nature and level of work

being performed by individuals assigned to this position. It is not intended to

be construed as an exhaustive list of all responsibilities, duties, and skills

required of personnel. Management reserves the right to modify, add, or remove

duties as necessary to meet business needs. This job description does not create

a contract of employment between the company and the employee.

Don’t meet every requirement? Studies have shown that women, communities of

color and historically underrepresented talent are less likely to apply to jobs

unless they meet every single qualification. At Carolina Handling we are

11dedicated

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building a diverse, inclusive and authentic workplace, so if you’re excited

about this role but your past experience doesn’t align perfectly with every

qualification in the job description, we strongly encourage you to apply. You

may be just the right candidate for this or other roles!