SyndicatedFractional CRONewton, Massachusetts, United States
Full-time CRO, Sonesta Hotels
FULL-TIME CRO JOB · CONSUMER SECTOR · NEWTON, MASSACHUSETTS, UNITED STATES
Full-time CRO at Sonesta Hotels, based in Newton. Full posting below, with the day rate stated or estimated with its basis.
Full-time CRO — the posting in full
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What the posting asks · quoted from the listing
- Years
In the first 120 days: Complete a comprehensive assessment of commercial performance across our segmented brands Build strong working relationships with commercial leaders, agency…
We’re People People. Are you?
We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast 🚀).
With a dynamic mix of full-service and focused hotels across major cities, our diverse portfolio of owned, managed, and franchised properties means we’re everywhere our guests need us to be.
But here’s the thing—we’re not just in the business of hotels, we’re in the business of people. We bring service with passion, loyalty with purpose, and create experiences that genuinely connect—delivering quality, value, and memorable stays across 1,000+ properties in eight countries (and counting).
What this role is all about
About the Company
Sonesta is reimagining itself in the hospitality space. We are an organization transforming around a newly embarked cultural refresh that centers on our values of care and accountability. We are evolving ways in which we work to provide an environment where our team members have a high degree and understanding of agency, which in turn fuels a high-performance culture.
About the Role
This role combines strategic leadership with hands-on commercial execution. The Chief Revenue Officer partners closely with the executive team to articulate our brand and value proposition that in turn will be leveraged to drive strategic growth opportunities, optimize commercial performance, and ensure alignment across all revenue-generating channels. The ideal candidate is a data-driven and digitally savvy leader who can translate insights into action, build strong internal and external partnerships, and guide initiatives that enhance both business results and the guest experience. This candidate should also deeply appreciate the relatable and emotional facets of any great brand. In possessing all of these attributes, the Chief Revenue Officer must be an excellent communicator.
Why the Role Exists
The Chief Revenue Officer is a role newly created to unify the organization’s revenue-generating functions into a single, integrated commercial strategy. This role is responsible for bringing brand, marketing, hospitality, sales and loyalty together to create a cohesive commercial engine that maximizes sustainable and profitable revenue, strengthens guest engagement, and increases brand loyalty.
Success in this role means creating seamless and purposeful connections across the guest journey: introducing hotel guests to curtailed individual experiences, increasing visitation and spend through loyalty-driven engagement, expanding group and corporate business, and ensuring the brand delivers a consistent and compelling value proposition across all touchpoints. Through this integration, the Chief Revenue Officer drives sustainable growth, market differentiation, and long-term guest loyalty.
What you’ll be doing
Key Responsibilities
Commercial Strategy & Revenue Leadership
- Develop monthly, annual and multi-year commercial plans with clearly defined targets, channel strategies, reinvestment frameworks, and growth initiatives
Lead the property's integrated commercial strategy, driving profitable revenue growth across hotel, food & beverage, groups/events, entertainment, and ancillary business lines
Identify and capitalize on cross-sell, upsell, and guest lifetime value opportunities across all hospitality segments
Monitor commercial performance and market trends, providing the CEO with actionable insights, recommendations, and strategic decision support
Hotel Sales Performance
- Provide executive leadership and strategic oversight of the Director of Hotel & Resort Sales
- Establish group, corporate, leisure, and transient sales strategies aligned with property-wide revenue objectives
Cultivate and strengthen relationships with key accounts, strategic partners, tourism organizations, and distribution channels benefiting all Sonesta brand tiers
Align hotel sales initiatives with demand by market segment, occupancy objectives, optimization of profitability, and major local, regional and national property events
Brand & Advertising Strategy Oversight
Guide and champion the organization’s brand strategy, positioning, voice, and guest value proposition across all channels, setting direction for teams’ enterprise-wide and ensuring brand equity converts directly into revenue growth
Direct advertising strategy, including audience targeting, media investment, campaign planning, and performance measurement
Lead agency partners responsible for creative development, media buying, and campaign execution, ensuring every output ladders up to enterprise growth plans
Ensure a consistent high-impact brand experience across, hospitality, food & beverage, and community-facing initiatives to reinforce brand trust at every guest touchpoint
Digital, CRM & Loyalty Strategy and Oversight
Direct and hold accountable agency partners responsible for digital marketing, CRM, database marketing, and social media strategy against clear performance and revenue benchmarks
Establish loyalty and guest engagement strategies that drive visitation, retention, spend, and measurable revenue growth
Set strategic direction and investment priorities for all channel strategies including email, digital advertising, SEO/SEM, AI influence for search and book, social media, and emerging-channel strategies through agency partnerships
Leverage guest insights, behavioral data, and CRM analytics to personalize communications and optimize lifetime value across all hotel segments
Executive Leadership & Cross-Functional Collaboration
- Partner with the Co-CEOs and their executive leadership team to develop and execute the organization’s growth strategy
- Collaborate with Operations, Finance, HR, IT and department leaders to align commercial initiatives with organizational goals
- Foster a culture of agency, innovation, continuous improvement, and guest-centric decision making
- Develop leadership talent within the Commercial Strategy organization through coaching, mentorship, and succession planning.
What Success Looks Like
- In the first 120 days:
- Complete a comprehensive assessment of commercial performance across our segmented brands
- Build strong working relationships with commercial leaders, agency partners, and key internal stakeholders
- Identify immediate opportunities to improve revenue performance, guest engagement, and operational alignment
- Present a 12-month commercial strategy to the CEO with clear priorities, growth initiatives, success metrics, and accountability measures
- By end of Year 1:
- Deliver measurable revenue growth across the property's core commercial business lines
- Establish a unified commercial strategy that aligns, hospitality, sales, loyalty, brand, and digital marketing efforts
- Strengthen guest acquisition, retention, and loyalty performance through data-driven marketing and CRM strategies
- Implement a differentiated brand and advertising approach that enhances market position and guest awareness
- Ensure agency partners consistently perform against defined KPIs through structured performance reviews and accountability measures
Build a high-performing commercial organization focused on collaboration, innovation, accountability, and results for the hotel operations and franchise business units
QUALIFICATIONS
Required
15+ years of progressive leadership experience in commercial strategy, marketing, sales, revenue management, or related business functions
Demonstrated success within hospitality, resort, or other consumer-facing, multi-site revenue-driven environments
Proven track record leading multiple revenue-generating business functions, including, hospitality, marketing, sales, loyalty, or customer engagement
Experience developing and executing strategic business plans, revenue initiatives, and market growth strategies
Strong experience in overseeing the development and delivery of a multi-brand hotel portfolio
Strong analytical acumen, with the ability to interpret player data, STR reporting, CRM analytics, and commercial performance dashboards
Executive-level communication, presentation, and relationship-building skills
What We Offer
- A direct reporting relationship to the CEO and a key leadership role on the executive team
- End-to-end ownership of the commercial engine across sales, loyalty, brand, and marketing functions
- The autonomy to shape commercial strategy and the resources, partnerships, and support to bring that vision to life
- A competitive executive compensation package, including salary, incentive opportunity, and comprehensive benefits
The opportunity to build and lead an integrated commercial model that drives growth, strengthens guest loyalty, and differentiates the property in the marketplace
A collaborative culture that values innovation, agency, teamwork, and a commitment to exceptional guest experiences
Anticipated Pay Range & Additional Job Information
Pay Range: Up to $375,000. Base pay offered may vary depending on various factors including but not limited to job related knowledge, skills, and job specific/overall experience.
How we reward you
At Sonesta, we know showing up for our guests starts with showing up for our people. That means supporting your health, your financial future, and everything in between.
Here’s a snapshot of what we offer:
Medical, Dental & Vision Insurance
Health Savings Account (HSA) with Company Match
401(k) Retirement Plan with Company Match
Paid Vacation & Sick Time
Paid Parental Leave
Company-Paid Life Insurance
Company-Paid Short-Term & Long-Term Disability
Hospital Indemnity, Critical Illness & Accident Insurance
Educational Assistance
- Sonesta Hotel Discounts (yes, you’ll want to use these ✈️)
- Additional Perks & Employee Discounts
Our Commitment to You
Sonesta is proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Before You Apply
To be considered, please complete the full application in addition to submitting your resume. Incomplete applications will not be reviewed.
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