Full-time Head of Sales, SBT Global, Inc.

01Company Description

Salary : ~$150,000, DOE

02Job Description

Position Overview

We are seeking an experienced and results-driven Sales Director to lead our B2B Sales organization and drive growth across major national retail channels in the US.

This role is responsible for developing and executing sales strategies, managing key retailer relationships, identifying new business opportunities, and leading the B2B Sales team. The ideal candidate has strong B2B sales experience within the beauty industry, preferably with a global beauty brand or leading beauty company, and a proven track record of managing major national retail accounts.

This is a full-time, on-site position based in Irvine, California.

03Key Responsibilities

• B2B Sales Leadership & Revenue Growth
• Lead the overall B2B Sales organization, strategy, and execution
• Manage and develop relationships with major US national retail and wholesale accounts
• Drive revenue growth through new brand launches, product launches, assortment expansion, and new distribution opportunities
• Lead retailer meetings, line reviews, business reviews, and seasonal planning
• Identify opportunities for door expansion, new retail partnerships, and promotional programs
• Negotiate pricing, promotional programs, and trade terms where applicable
• Lead and develop the B2B Sales team to achieve company sales objectives
• Sales Planning & Forecasting
• Develop annual sales strategies and plans by account, brand, and channel
• Establish revenue targets and account-level growth plans
• Manage promotional calendars, launch schedules, and demand forecasts
• Monitor inventory health and replenishment trends
• Align with Supply Chain and Operations to support successful execution
• Performance & Analytics
• Track sell-in, sell-through, POS, and gross margin performance
• Analyze sales and retailer data to identify growth opportunities and optimize account strategies
• Monitor trade spend ROI and promotional effectiveness
• Evaluate account and brand profitability
• Prepare business performance reports and strategic recommendations for leadership
• Cross-Functional Coordination
• Partner with Marketing on retail activation, campaigns, and new product launches
• Collaborate with Finance on AR, deductions, trade spend, and account profitability
• Coordinate with Brand partners on launches, assortment strategies, pricing updates, and marketing support
• Work closely with Supply Chain and Operations to ensure inventory availability and successful order fulfillment
• Ensure retailer compliance and operational excellence
• Qualifications
• Bachelor’s degree in Business, Marketing, or related field
• 8–10+ years of B2B sales, wholesale, or national account experience
• Strong B2B Sales experience with a global beauty brand, leading beauty company, or major beauty distributor preferred
• Experience managing major US national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, Walgreens, etc.) strongly preferred
• Strong understanding of the US beauty retail landscape and national retail account dynamics
• Proven track record of developing new retail accounts and growing existing businesses
• Strong negotiation and relationship management skills
• Strong analytical and commercial capabilities
• Experience leading and developing a sales team
• Experience in Beauty, Skincare, Personal Care, or CPG strongly preferred
• Ability to manage multiple brands and retail accounts
• Ability to work full-time on-site at our Irvine, California office
• Additional Information
• All your information will be kept confidential according to EEO guidelines.