Fractional CMO Agency - Marketing Leadership Placement
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Guide

Fractional
CMO Agency

Find the best agencies for hiring fractional CMO talent. Compare specialists in marketing leadership placements across the UK.

15-25%
Typical Fee
2-4 Weeks
To Place
£850-£1,300
CMO Day Rate
For Companies

Need to Hire a Fractional CMO?

Skip the agency fees. Talk directly with Dan Keegan, founder of Fractional Quest, for free hiring advice and access to our vetted network of fractional CMO talent.

  • Free 30-minute consultation
  • No agency fees - browse CMO candidates directly
  • Honest advice on what you actually need
  • Day rate guidance and scope definition
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What Companies Get

Free Hiring Strategy Call
30 minutes to discuss your marketing leadership needs
Access to CMO Network
Post roles or browse 100+ fractional CMOs
Market Rate Intelligence
Know CMO day rates before you negotiate
Zero Placement Fees
Save 15-25% vs traditional agencies
£8k-35k
Typical Agency Fees
3-6 Months
Guarantee Period
5-10
Candidates Presented
85%+
Placement Success
Overview

What is a Fractional CMO Agency?

A fractional CMO agency specialises in placing part-time, interim, and fractional Chief Marketing Officers with businesses. Unlike traditional marketing recruiters who focus primarily on full-time permanent placements, these specialist agencies understand the unique dynamics of the fractional model.

They know how to assess candidates who work with multiple clients, understand day rate structures and typical engagement models, and can match marketing leaders to companies based on time commitment requirements (1-3 days per week rather than full-time). A good fractional CMO agency also understands the difference between strategic oversight and hands-on execution.

The UK fractional CMO market has grown significantly since 2020, with more companies recognising that they need marketing leadership without the full-time cost. This has driven the emergence of specialist fractional CMO agencies alongside traditional interim and permanent search firms.

Whether you need brand strategy, demand generation expertise, or marketing transformation leadership, working with a fractional CMO agency can accelerate your search for the right marketing leader.

Not sure what marketing leadership you need?

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Benefits

Why Use a Fractional CMO Agency?

Speed to Hire

Agencies have existing networks of pre-vetted fractional CMOs. What might take you weeks of LinkedIn searching, they can deliver in days.

Quality Assurance

Good agencies reference-check, interview, and assess candidates for marketing leadership competency before presenting them.

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Market Intelligence

Agencies know current CMO day rates, availability, and who has relevant industry experience. They advise on budget and trade-offs.

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Specialist Matching

Need a CMO with FinTech experience? SaaS demand gen expertise? Agencies can find specialists you wouldn't reach directly.

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Negotiation Support

Having an intermediary helps with rate negotiations and setting expectations on scope, days, and deliverables.

🛡️

Replacement Guarantee

Most agencies offer replacement guarantees (typically 3-6 months) if the placement doesn't work out.

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Directory

Top Fractional CMO Agencies UK

Specialist agencies and platforms for finding fractional CMO talent in the UK.

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Fractional.Quest

The UK's leading fractional executive job board. Browse CMO candidates directly or post roles to attract qualified fractional marketing leaders.

Speciality:
All C-suite including CMO
Model:
Job board
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The Marketing Directors Network

Specialist network focused on marketing leadership. Strong in B2B SaaS, consumer brands, and scale-ups.

Speciality:
CMO, VP Marketing, CGO
Model:
Network matching
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Chief Outsiders

US-based but with UK presence. Focus on growth-focused fractional CMOs for mid-market companies.

Speciality:
Fractional CMO, Growth CMO
Model:
Retained search
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GrowthPath Partners

Focused on tech sector marketing leadership. Strong in demand generation and product marketing.

Speciality:
CMO, VP Demand Gen, Product Marketing
Model:
Network matching
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Interim Marketing Alliance

Traditional interim network with fractional options. Good for larger enterprise engagements.

Speciality:
CMO, Marketing Director
Model:
Retained search
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B2B Marketing Leaders

B2B-focused marketing leadership placement. Strong in ABM, content, and digital transformation.

Speciality:
B2B CMO, Demand Gen
Model:
Network matching
Comparison

Direct Hire vs Fractional CMO Agency

Compare the trade-offs between hiring directly and using a fractional CMO agency.

FactorDirect HireVia Agency
CostFree (your time only)15-25% of year 1 billings
Time to hire4-8 weeks2-4 weeks
Candidate qualityDepends on your networkPre-vetted, referenced
Market knowledgeLimited visibilityFull market access
Rate negotiationSelf-managedAgent-assisted
Industry expertiseYour knowledge onlySector specialists available
📅

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Fractional CMO Jobs UK

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Questions

Frequently Asked Questions About Fractional CMO Agencies

Frequently Asked Questions

A fractional CMO agency specialises in placing part-time, interim, and fractional Chief Marketing Officers with businesses. Unlike traditional marketing recruiters who focus on full-time permanent hires, these agencies understand the fractional model, day rates, and how to match marketing leaders with companies needing strategic marketing leadership 1-3 days per week.
Agency fees typically range from 15-25% of the first year's expected billings (based on agreed days x day rate x 52 weeks). Some agencies charge flat fees of £8,000-£20,000 per placement. For senior fractional CMO roles commanding £1,000+ day rates, retained search may cost £15,000-£35,000.
A fractional CMO agency places marketing leaders who work for your company. A marketing agency provides outsourced marketing services. The fractional CMO becomes your marketing leader, directing strategy and managing agencies - they're accountable to you, not billing you for campaigns.
Typically 2-4 weeks for B2B SaaS or general marketing leadership roles, and 4-8 weeks for specialist positions (e.g., FinTech, HealthTech, or specific industry experience). Agencies with established CMO networks can often present shortlisted candidates within days.
Use an agency if you need speed, don't have marketing networks, want pre-vetted candidates, or need a specialist. Hire directly if you have strong industry connections, want to save fees, or are hiring for a common role where you can easily assess marketing leadership quality yourself.
Key criteria: (1) Proven track record as VP Marketing or CMO, (2) Experience in your industry or growth stage, (3) Demand generation and brand building expertise, (4) Agency and team management experience, (5) Strategic planning capability, (6) Martech stack knowledge, (7) Board-level presentation skills.

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CMO Agency Guide

Welcome! This guide covers fractional CMO agencies in the UK.

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