What Fractional Sales Leaders Do
Build
- Sales strategy and GTM
- Team structure and hiring
- Sales process and playbook
- CRM and tech stack
Lead
- Coaching and development
- Pipeline management
- Target setting and forecasting
- Performance management
Fractional Sales Leader Costs
Sales Director
£700-£1,000
per day
VP Sales
£900-£1,200
per day
CRO
£1,000-£1,400
per day
When to Hire a Fractional Sales Leader
Transitioning from Founder-Led Sales
Founder has been doing all selling, needs to hire and build a team.
Post-Funding Scale
Series A/B company needs to professionalize sales but can't justify full-time VP.
Sales Turnaround
Sales team underperforming, needs experienced leader to diagnose and fix.
New Market Entry
Expanding to new geography or segment, needs GTM expertise.
Related Sales Roles
In summary: A fractional sales leader provides part-time (1-3 days/week) senior sales leadership at £700-£1,400/day - ideal for scaling companies building or fixing their revenue engine.