Syndicated · explicitly fractionalFractional CMOUnited Kingdom

Fractional CMO, MaberLondon

FRACTIONAL CMO JOB · RETAIL APPAREL AND FASHION SECTOR · UNITED KINGDOM

Engagement
FractionalEmbedded · part-time
Days / week
Not statedTypically 2–3
Day rate
Not statedNot benchmarked
IR35
Not statedClarify at apply

MaberLondon, a 2–10 person contemporary handbag brand with established Western European presence, seeks a fractional strategic advisor at ~4–5 hours/month to guide UK launch and growth across product range, brand positioning, B2B/wholesale strategy, and marketplace expansion. This is a genuine advisory role (not execution) suited to experienced fashion professionals, ideally founder-operators with strong UK/EU retail networks and hands-on knowledge of independent boutique channels.

01

The balanced verdict

Why this role stands out
  • Genuine fractional commitment (4–5 hours/month) explicitly stated and realistic for a small brand at launch phase
  • Senior strategic scope covering product, positioning, B2B growth, and multi-channel expansion—high-impact advisory
  • Direct employer posting, founder-led, suggesting responsive decision-making and flexibility
  • Clear target profile (former founders, B2B/wholesale specialists, network-rich advisors) signals genuine seniority and industry fit
Worth checking before you apply
  • No day rate or retainer mentioned; expect negotiation or equity-sweetened arrangement typical for fractional early-stage roles
  • Very light time commitment (4–5 hrs/month) means impact is advisory/strategic only; not suitable if you need regular engagement or hands-on execution
  • B2B/wholesale experience is non-negotiable; lack of independent boutique channel knowledge may limit relevance
Fractional-fit score
92/100
02

The posting in full

~/original-posting · verbatimsource: fantastic-jobs

Remote | UK/EU based | 4–5 hours per month

This is a senior advisory role only, not a day-to-day execution role.

Commitment: approximately 4–5 hours per month.

Company Description: MaberLondon is a contemporary handbag brand that blends London-inspired style with Dutch practicality, creating versatile, functional bags for modern everyday use. We have an established presence in Western Europe, particularly the Netherlands, Belgium, Germany and France. We are now launching in the UK. Our focus is primarily B2B-led, working with independent boutiques and retailers, alongside selected marketplace and ecommerce channels.

We are looking for an experienced fashion-industry professional to work directly with the founder as a fractional strategic advisor.

We want senior-level guidance on: Product range and whether/when to introduce new designs around existing bestsellers Brand positioning and marketing strategy B2B/wholesale growth and independent boutique strategy Growth across wholesale, marketplaces, ecommerce and physical retail UK launch strategy and further growth in Western Europe Ideal profile Must be based in the UK or EU and a strong / practical knowledge of UK and Western European fashion markets Significant experience in women’s fashion, handbags or accessories Strong B2B/wholesale experience, ideally with independent fashion retailers Experience in product/range decisions and commercial growth strategy Former founders who have built or scaled a fashion brand are particularly encouraged to apply A strong network within UK/EU fashion retail — buyers, boutiques, agents, distributors or other relevant contacts — is a major advantage

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