Syndicated · explicitly fractionalFractional ExecutiveWimbledon, England, United Kingdom
Fractional Digital Marketing Manager, Biscuiteers
FRACTIONAL EXEC JOB · RETAIL SECTOR · WIMBLEDON, ENGLAND, UNITED KINGDOM
Biscuiteers, a UK hand-iced biscuit DTC/wholesale brand, seeks a fractional Digital Marketing Manager for 6 months at ~3 days/week to own paid advertising across all channels during a key trading period. This is an explicitly fractional, hands-on role reporting to senior stakeholders, combining strategic budget management with daily performance optimization in a high-growth gifting business. No rate stated; remote-friendly with occasional London office days.
Fractional Digital Marketing Manager — the balanced verdict
Why this role stands out
- Explicitly fractional and part-time; 6-month duration removes long-term commitment risk
- Clear commercial mandate — CPO/CPA/ROI focus with direct link to profitability, not vanity metrics
- Established brand with proven DTC/gifting traction; seasonal peaks offer natural project rhythm
- Data-driven culture emphasized — GA4, platform reporting, integration of CRM data — suitable for analytics-driven operator
- Senior stakeholder visibility — presents insights and recommendations to leadership
Worth checking before you apply
- No day rate disclosed; budget must be negotiated upfront
- 3 days/week is approximate ('to be agreed based on candidate availability') — clarify during scoping
- 6-month fixed term with only 'potential to extend by mutual agreement' — know the exit risk
- Hybrid with 'occasional office days' — London travel cost and frequency should be confirmed
Our automated read of the posting text, not the employer's own assessment. Check each point with them before you apply.
How well the role as written suits a fractional or interim arrangement, scored 0–100 by our automated read of the posting text before it went on the board. It rates the posting, not you — we do not score or match candidates.
Fractional Digital Marketing Manager — the posting in full
~/original-posting · verbatimsource: fantastic-jobs
Our estimate — based on UK fractional head-of-marketing, mid-senior, ecommerce/DTC specialism, 3 days/week; typical range £450–650/day GBP
What the posting asks · quoted from the listing
- Certification
Understand and manage CPO, CPA, CPM, ROI and bidding strategies, using these levers to actively drive performance and feed into the effectiveness of the overall marketing strategy.
- Certification
A commercial mindset: able to connect paid media KPIs (CPO, CPA, CPM, ROI) to overall business performance and profitability.
- Must-have
Proven experience managing paid advertising budgets end-to-end, ideally within a retail, ecommerce or DTC gifting business.
- Must-have
Strong working knowledge of Paid Search and Paid Social platforms (e.g. Google Ads, Meta Ads Manager), bidding strategies and budget optimisation.
- Must-have
Confident, hands-on analyst — comfortable working across GA4, platform reporting and Excel/Sheets to interrogate performance data.
- Must-have
A commercial mindset: able to connect paid media KPIs (CPO, CPA, CPM, ROI) to overall business performance and profitability.
- Must-have
Self-sufficient and delivery-focused, with experience operating in a fractional, interim or consultancy capacity an advantage.
About Biscuiteers
Biscuiteers is the UK's leading hand-iced biscuit company, known for beautifully personalised biscuit gifts, DIY icing kits and biscuit gifting experiences sold direct-to-consumer and through wholesale and retail partners. As the brand continues to grow its online and gifting business, we're looking for an experienced, hands-on digital marketing specialist to lead our paid advertising activity through a key trading period.
We are guided by our four core values; Innovative, Collaborative, Entrepreneurial, and Driven . These values live through the creativity of our products, the way we work together, the focus on results attitude and the energy and positivity with which we approach all we do.
The Role
We're looking for a fractional, part-time Digital Marketing Manager to join Biscuiteers for a 6-month period. This role will take ownership of planning and executing paid advertising activity across all channels, ensuring spend is tightly aligned with business strategy, seasonal trading priorities and budget. You'll be the senior voice on paid performance, using data to continually sharpen targeting, bidding and channel investment.
Key Responsibilities
Plan and execute paid advertising activity across all relevant channels (e.g. Paid Search, Paid Social, Shopping/Feed, Display), aligning campaigns with wider business strategy, seasonal peaks and agreed budgets.
Understand and manage CPO, CPA, CPM, ROI and bidding strategies, using these levers to actively drive performance and feed into the effectiveness of the overall marketing strategy.
Integrate the data processing between Paid and CRM, being as efficient as possible to acquire new customers and optimising where we use paid for retention.
Analyse data and performance metrics on an ongoing basis to identify opportunities, flag risks and pinpoint areas for improvement across the paid media mix.
Use data-driven insights to continually refine marketing strategy, audience targeting and ad spend allocation — drawing on all available data sources and proactively introducing new data and measurement approaches into the mix.
Manage and report on paid media budgets, ensuring efficient allocation of spend across channels and clear visibility of performance against targets.
Present performance updates, insights and recommendations to senior stakeholders, translating data into clear commercial actions.
Work closely with the wider marketing, ecommerce and creative teams to ensure paid activity supports broader brand and trading goals.
About You
Proven experience managing paid advertising budgets end-to-end, ideally within a retail, ecommerce or DTC gifting business.
Strong working knowledge of Paid Search and Paid Social platforms (e.g. Google Ads, Meta Ads Manager), bidding strategies and budget optimisation.
Confident, hands-on analyst — comfortable working across GA4, platform reporting and Excel/Sheets to interrogate performance data.
A commercial mindset: able to connect paid media KPIs (CPO, CPA, CPM, ROI) to overall business performance and profitability.
Self-sufficient and delivery-focused, with experience operating in a fractional, interim or consultancy capacity an advantage.
Contract Details
Type: Fractional / part-time contractor engagement
Duration: 6 months (with potential to extend by mutual agreement)
Commitment: c.3 days per week (to be agreed based on candidate availability)
Location: London-based, hybrid — flexible remote working with occasional office days
Same role · same category
Similar Fractional Executive jobs
More on the board
Other live fractional & interim jobs
Our own roles first · then the latest
Featured fractional roles
Explore the category
Browse every fractional leadership role
not quite the right fit?
Tell us what you're actually looking for.
Browse the UK fractional and interim roles on our board — each day rate stated, estimated with its basis, or marked not stated — flagged when a role is worth a fractional pitch.
Hiring for a role like this? We undertake a shortlist of 3–5, five-stage vetting and an IR35 position on every brief.