Full-time SDR, Luzern Risk

01About Luzern Risk

• Luzern Risk is a fast-growing insurance technology startup focused on

transforming risk into a strategic asset. We're revolutionizing the captive

management industry by giving clients the technology and expertise to control

their own risk financing. We are a passionate, driven team excited to solve hard

problems and build an industry-defining company.

This is a high-energy, front-of-the-funnel sales role for a natural hunter. As a

foundational Business Development Representative, your mission is to fill the

pipeline: researching the companies that should have a captive, reaching the

CFOs, risk managers, and broker principals who can act on it, and converting

cold accounts into qualified meetings our Account Executives close. Captives are

a considered purchase made by sophisticated buyers, so the outreach that wins is

researched, specific, and credible, and you will run it at scale with AI-native

tooling a legacy team could not match.

This is a role for a driven self-starter who wants a fast path to a closing seat

and to be generously rewarded for the pipeline they create.

02KEY RESPONSIBILITIES

• Pipeline Generation: Own a monthly target for qualified meetings booked and

pipeline created via targeted outbound prospecting. This is the number the

seat exists to hit.

• Account Research & Targeting: Build and prioritize target account lists
• against our ideal customer profile using firmographic data, intent signals,
• and industry knowledge, and multi-thread into accounts rather than betting on
• one contact.
• Multi-Channel Outreach: Run personalized sequences across email, phone, and

LinkedIn. Write outreach a CFO reads: specific to their business and clear

about why a captive is worth an hour of their time.

• Qualification & Handoff: Run lightweight discovery to confirm fit, need, and
• authority before a meeting reaches an Account Executive's calendar, then hand
• off cleanly with the context to win.
• CRM & Pipeline Hygiene: Keep the CRM accurate and current. Honest data at the
• top of the funnel is what makes the whole commercial engine trustworthy.
• Market Feedback: Report what works and what does not (messaging, objections,
• personas, channels) so your experiments become the documented playbook the
• team runs.

03WHAT WE'RE LOOKING FOR

• A Tenacious Hunter: A relentless drive to open doors and thick skin for the

volume game. Rejection reads to you as information, not injury, and you do

not need applause to keep going.

• Intellectual Agility: A quick study who can rapidly learn a complex product.
• Captive insurance is technical, and our buyers can tell within two sentences
• whether you understand it.
• Sharp Communication: Concise, specific, fluff-free writing and the phone
• presence to engage senior finance and insurance buyers with credibility.
• Ownership & Urgency: A bias for action, accountability for your number, and
• the initiative to run your book like a system: prioritized accounts, clean
• follow-ups, nothing dropped.
• An Entrepreneurial Builder: Excited to be early, help write the outbound
• playbook rather than inherit one, and earn the first shot at an Account
• Executive seat as the team scales.
• Rigor & Excellence: Committed to a high-feedback culture of continuous
• improvement, applying coaching fast and pushing back with evidence when the
• data says the playbook is wrong.

04REQUIREMENTS

• 1-3 years in an outbound or target-driven role (BDR/SDR, inside sales,
• recruiting, brokerage, or similar); exceptional early-career candidates with
• clear evidence of drive will be considered.
• A track record against activity, meeting, or pipeline targets that you can
• substantiate.
• Comfort with CRM and sales engagement tooling, and real fluency using AI
• tools in your daily workflow.
• Experience or strong interest in financial services, insurance, enterprise
• SaaS, or fintech; direct captive exposure is a plus, not a requirement.
• Hybrid role, located in NYC.