Fractional CTO Opportunity

Nomad Lane is seeking a highly executional product leader to own physical product development and merchandising strategy across our portfolio. This role is responsible for bringing new products to market end-to-end while optimizing the existing assortment through thoughtful positioning, pricing, and data-driven decision making.

This is a hands-on, fractional role (~20 hours/week) for a senior operator who blends strong product development fundamentals with commercial merchandising instincts. You’ll work directly with the founders in a fast-moving, founder-led environment, managing product workflows, vendors, timelines, and cross-functional inputs from concept through launch.

The role reports directly to the Miami-based co-founders and is open to candidates across North America in a remote capacity.

Own the end-to-end product development lifecycle across new and existing products, from concept through launch and post-launch optimization

Lead all new product initiatives, including timelines, vendor coordination, costing, sampling, and initial buy planning

Partner with founders to define product strategy, roadmap priorities, and launch sequencing aligned with business goals

Own core merchandising inputs including assortment strategy, pricing logic, positioning, bundling, and seasonal or promotional planning

Analyze product and category performance to drive revenue growth, margin improvement, inventory efficiency, and customer experience

Serve as the primary point of contact for product vendors and factories, managing relationships and onboarding new partners as needed

Collaborate closely with Marketing on product storytelling, launch readiness, and merchandising effectiveness across the DTC experience.

Partner with Supply Chain and Operations to ensure product costing aligns with margin targets, internal standards, and negotiated vendor terms.

Ensure accurate product details and specifications are communicated internally and reflected clearly across all customer-facing channels

Support ongoing optimization of the e-commerce merchandising experience to improve assortment clarity and conversion

6+ years of experience across product development, merchandising, or related product leadership roles within consumer goods.

Demonstrated experience bringing physical products to market, ideally within DTC and e-commerce brands.

Strong understanding of merchandising fundamentals, including assortment strategy, pricing, positioning, and performance analysis.

Experience working with overseas and domestic vendors, including costing, negotiation, and production workflows.

Analytical and data-driven approach to problem solving, with comfort analyzing product and category-level metrics.

Exceptional organizational and project management skills, with the ability to manage multiple workstreams and shifting priorities.

Strong communication and collaboration skills, able to work effectively with founders and cross-functional partners.

Self-directed and comfortable operating in ambiguity within an early-stage or growth-stage business.

Hands-on, roll-up-your-sleeves mindset with a willingness to engage deeply in execution when needed.

Occasional travel for vendor visits, factory meetings, or trade shows.

Flexible working hours, fully remote

Direct ownership of end-to-end product development and merchandising decisions

Close collaboration with founders in a fast-moving, execution-driven environment

High-impact role with real influence on revenue, margin, and product strategy

Opportunity to expand into a long-term leadership role as the brand scales