Fractional CMO Core Responsibilities
A fractional CMO job description should clearly outline the strategic and operational responsibilities expected. Here are the core areas typically covered:
Strategy
- Develop and own marketing strategy
- Define brand positioning and messaging
- Set marketing goals and KPIs
- Align marketing with business objectives
Leadership
- Lead and develop marketing team
- Participate in leadership meetings
- Report to board and investors
- Manage agency relationships
Execution
- Oversee campaign development
- Manage marketing budget
- Drive demand generation
- Optimize channel mix
Growth
- Build growth engine and pipeline
- Improve conversion rates
- Develop market expansion plans
- Drive customer acquisition
Sample Fractional CMO Job Description
Fractional CMO – B2B SaaS Scale-Up
About the Role
We're seeking an experienced fractional CMO to lead marketing for our Series A B2B SaaS company. You'll work 2 days per week, joining our leadership team to build and execute our marketing strategy as we scale from £2M to £10M ARR.
Key Responsibilities
- • Develop and execute marketing strategy aligned with revenue goals
- • Build and lead a small marketing team (2-3 people)
- • Own demand generation, pipeline contribution, and CAC metrics
- • Manage marketing budget of £200-400k annually
- • Refine brand positioning and go-to-market messaging
- • Report to CEO and present to board quarterly
Requirements
- • 15+ years B2B marketing experience, 5+ at CMO/VP level
- • Track record scaling SaaS from £1-10M+ ARR
- • Strong demand generation and digital marketing expertise
- • Experience building and leading marketing teams
- • Data-driven approach with commercial acumen
Engagement
- • 2 days per week (hybrid: 1 day in London office)
- • Day rate: £900-£1,200 depending on experience
- • Initial 6-month contract with extension expected
- • Start date: Immediate
Fractional CMO Requirements
When writing your fractional CMO job description, consider these typical requirements based on guidance from the Chartered Institute of Marketing:
Experience Level
15+ years of marketing experience with at least 5 years in senior leadership roles (CMO, VP Marketing, Marketing Director).
Sector Expertise
Relevant industry experience (B2B, B2C, SaaS, e-commerce, professional services) matching your business context.
Proven Track Record
Demonstrable results—revenue growth, brand building, successful campaigns, or team development.
Strategic and Hands-On
Ability to operate at both strategic and tactical levels—essential in the fractional model with limited time.
Fractional CMO Compensation
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Summary: A fractional CMO job description should cover strategy, leadership, execution, and growth responsibilities. Expect 15+ years experience, 1-3 days/week commitment, and £800-£1,400/day compensation.