SyndicatedFractional CMOManchester, England, United Kingdom
Full-time CMO, Cloud Imperium Games
FULL-TIME CMO JOB · COMPUTER GAMES SECTOR · MANCHESTER, ENGLAND, UNITED KINGDOM
Cloud Imperium Games is seeking a Senior Marketing Director to own Star Citizen's global marketing strategy, lead a multi-functional team, and drive new player acquisition and community retention for a live-service AAA game. This is a full-time, on-site leadership role reporting to the CMO, with clear P&L ownership and exec stakeholder visibility. Not fractional: the posting explicitly frames it as full-time, scale-focused, and rooted in daily team leadership and operational cadence.
Full-time CMO — the balanced verdict
Why this role stands out
- Exceptional opportunity — leading marketing for one of gaming's most ambitious and community-driven titles with global recognition
- Strong team ownership — multi-functional leadership across community, brand, social, creative, content, and revenue functions
- Clear P&L and KPI accountability — budget ownership, ROI reporting, and explicit commercial revenue responsibility
- Exec partnership — direct collaboration with CMO and senior leadership on strategy, positioning, and milestone alignment
Worth checking before you apply
- On-site, Manchester — full-time, 40-hour week commitment with no flexibility signalled; relocation or commute required
- High-pressure environment — 'fast-moving', 'living game' (post-launch, continuous updates), community-sensitive marketing requiring rapid response
- No salary or day rate disclosed; standard full-time package negotiation likely required
Our automated read of the posting text, not the employer's own assessment. Check each point with them before you apply.
How well the role as written suits a fractional or interim arrangement, scored 0–100 by our automated read of the posting text before it went on the board. It rates the posting, not you — we do not score or match candidates.
Full-time CMO — the posting in full
~/original-posting · verbatimsource: fantastic-jobs
We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the “Best Damn Space Sim Ever”. We want to build the best we can deliver and we believe wholeheartedly in the value of exceptional diverse talent.
About the role:
Star Citizen is one of the most ambitious games ever made, as Senior Marketing Director, you'll own the strategy, the team, and the story we tell the world. This is a rare opportunity to lead marketing for a game with a fiercely passionate global community.
You'll share a marketing team with Squadron 42 through a small group of senior leads -- and work side by side with our CMO to shape how Star Citizen grows.
About the Company
Founded in 2012 by renowned game developer Chris Roberts, Cloud Imperium Games (CIG) is one of the largest global independent studios, dedicated to delivering next-generation AAA games. CIG prides itself in thinking outside the box, encouraging creativity and developing ground-breaking technology. CIG believes in raising the bar for the gaming industry and the gaming community.
What does a Senior Marketing Director at CIG do?
Own the global marketing strategy for Star Citizen -- from long-range planning to live campaigns that land
Lead and inspire the marketing team through a small group of senior leads across Community, Brand, Social, Creative, Content, Sales & Revenue, and Production
Drive new player acquisition and audience growth -- developing strategies that bring new audiences into the Star Citizen universe and convert interest into engagement
Retain and deepen the relationship with our existing community -- understanding what keeps them invested, spending, and talking about the game
Own the commercial marketing calendar -- maximising key moments throughout the year
Be a true partner to senior leadership, connecting marketing activity to commercial goals and release milestones
Set the bar for campaign planning and execution -- ensuring everything we put out is bold, consistent, and worth talking about
Own the marketing budget and report clearly on performance, spend and ROI
Be the guardian of the Star Citizen brand -- owning positioning, messaging and how we show up for our global audience
Stay sharp on market trends, competitor activity and community sentiment -- and use that knowledge to keep us ahead
Build strong relationships with agencies, launch partners and external stakeholders to drive results
What do we expect from our Senior Marketing Director?
Significant experience leading marketing at a senior level from a community-first perspective, ideally in games or entertainment
A track record of growing audiences and driving new player acquisition -- you know how to bring people in, not just speak to those already converted
Experience with live service or community-led titles -- you understand the difference between marketing a launch and sustaining a living game
Strong people leadership experience -- you build great teams, develop talent, and raise the standard around you
Proven ability to lead at scale
- Genuine commercial ownership -- comfortable holding revenue responsibility and making decisions that balance growth with community trust
- Deep expertise across brand, integrated marketing, content, community and campaign delivery
- Comfortable in the room with exec stakeholders and confident making the case for bold ideas
- Data-savvy with strong commercial instincts -- you know what's working and what isn't
- A genuine love of games and an interest in what we're building at CIG
- Calm under pressure, highly organised, and energised by a fast-moving environment
Diversity Statement
CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it’s our differences that make it special.
Fraud Statement
We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal info like bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment.
If you suspect fraud, please report it to your local authorities, as well as reaching out to us at info@cloudimperiumgames.com with any information you may have.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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The roleWhat it asksA certificationYears askedSkills the listing names
- Marketing Strategy
- Brand Management
- Community Management
- Player Acquisition
- Live Service Marketing
- Budget Management
- Team Leadership
- Commercial Strategy
- Campaign Planning
- Stakeholder Management
- Data Analysis
- Market Trends Analysis
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