SyndicatedFractional Head of SalesLondon, England, United Kingdom

Full-time Head of Sales, Locala

FULL-TIME SALES JOB · ADVERTISING SERVICES SECTOR · LONDON, ENGLAND, UNITED KINGDOM

SALES · FRACTIONALfractional.quest
Locala
◵ LONDON◷ FULL-TIME◶ ADVERTISING SERVICES
Full-time Head of Sales at Locala, London
Engagement
Full-timePermanent · as posted
Days / week
Not statedClarify at apply
Day rate
Not statedNot benchmarked
IR35
Not statedClarify at apply

Locala, a 200+ person omnichannel ad-tech platform, seeks a UK Sales Director to own business development and quota attainment focused on the Publicis group. Full-time, London-based hybrid role reporting to Senior VP Sales; requires 5–7 years digital advertising/ad-tech experience and an existing Publicis network. Strong fit for someone building a territory book, not a fractional interim executive.

01

Full-time Head of Sales — the balanced verdict

Why this role stands out

  • Established employer (14 years, 40-country footprint, recognisable clients)
  • Clear role definition — BD, sales cycle ownership, pipeline management with defined quotas
  • Hybrid flexibility and structured benefits (health, wellness, global events)
  • Publicis focus narrows territory and leverages existing agency networks

Worth checking before you apply

  • No salary or day rate disclosed; compensation described only as 'fair and competitive'
  • Quota-carry model assumes territory ownership and full-time presence; unclear if partial headcount negotiable
  • Reporting line to London-based SVP; limited detail on team size, support or commission structure

Our automated read of the posting text, not the employer's own assessment. Check each point with them before you apply.

Fractional-fit score · this posting15/100

How well the role as written suits a fractional or interim arrangement, scored 0–100 by our automated read of the posting text before it went on the board. It rates the posting, not you — we do not score or match candidates.

02

Full-time Head of Sales — the posting in full

~/original-posting · verbatimsource: fantastic-jobs

Full-timeRate not stated Not confirmed still open

What the posting asks · quoted from the listing

  • YearsYOUR PROFILE 5-7 years of experience in digital advertising — ideally across ad agencies and ad tech environments (DSP, ad exchange, publisher, or ad server).

Locala’s omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalized to the local consumer.Our platform specializes in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes.

Since our inception in 2012, Locala has proudly worked with leading brands across 40 countries.

With over 200 employees around the globe, Locala has offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada and Dubai

Locala is looking for a Sales Director UK to strengthen our growing Sales team and focus on developing business with the agency Publicis. Reporting to our Senior VP of Sales based in London, you will join our expanding team.

YOUR ROLE

  • Business development
  • Develop new business and build a portfolio of new clients within the UK territory with a focus on the Publicis group.
  • Schedule and conduct meetings with key agency and brand decision-makers.
  • Meet and exceed pre-determined Quarterly Sales Goals.
  • Ensure 100% customer satisfaction and retention.
  • Act as a team player and client advocate at all times.
  • Sales
  • Meet with key brand decision-makers and agencies to prove the benefit of Locala’s technology over competition or current solutions.
  • Own the sales cycle – from lead generation, closure, and renewal.
  • Meet and exceed all quarterly and annual sales quotas.
  • Collaborate with account management and trading teams to upsell clients.
  • Must have strong negotiation skills.
  • Reporting
  • Maintain an up-to-date Salesforce profile – Salesforce proficiency a plus.
  • Weekly pipeline updates shared with Team and Management.
  • CRM
  • Be present and in touch with clients on a regular basis.
  • Maintain account and opportunity forecasting with our CRM.
  • Organize ROI focused entertainment activities.
  • YOUR PROFILE

5-7 years of experience in digital advertising — ideally across ad agencies and ad tech environments (DSP, ad exchange, publisher, or ad server). Experience in mobile and location-based advertising is a strong plus.

Strong network within Publicis and solid relationships with key agencies and brands.

Excellent business acumen with a solution-oriented and proactive mindset.

Hands-on and entrepreneurial, at Locala, we build our future together.

Creative and strategic, able to identify and seize new business opportunities.

Outstanding communication and presentation skills, both written and verbal.

Highly organized, detail-oriented, and able to manage priorities effectively.

Resilient and adaptable, thriving in a fast-moving, collaborative environment.

About Our Perks

Fair and Competitive compensation package (#Succeed)

A smart working policy with a monthly allowance (#Care)

Health insurance coverage with Vitality (#Care)

State of the art products (#Invent)

A vibrant company life: Global retreat (Ibiza 2019, Lisbon 2022, Paris 2024), Afterworks, Holiday season party, breakfasts, Wellness week... (#Succeed)

Our corporate social responsibility (CSR) is an integral part of our culture and global strategy: purchase of refurbished computers, partnerships with Noos and Ecotree, energy efficient offices, donations and engagement with charities and an Global DE&I committee (Diversity, Equity and Inclusion). (#Succeed)

About Our values

Care: We are fair to all. We act transparently, responsibly and sustainably towards people and the planet.

Invent: We take risks and put ourselves to the test. Our products are unique and challenge the status quo.

Succeed: We help you succeed. We set the bar high, work together and commit to delivering an outstanding product and achieve excellence every single day.

At Locala, we are committed to diverse and inclusive hiring and to promoting equal opportunities throughout our processes and beyond. Our offers are open to everyone, regardless of origin, gender, religion, disability, etc. Do not hesitate to apply!

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The roleWhat it asksA certificationYears askedSkills the listing names

  • YOUR PROFILE 5-7 years of experience in digital advertising — ideally across ad agencies and ad tech environments (DSP, ad exchange, publisher, or ad server).
  • Business development
  • Sales strategy
  • Digital advertising
  • Ad tech
  • Publicis network
  • Account management
  • Negotiation
  • Salesforce
  • CRM
  • Lead generation
  • Client retention
  • Mobile advertising

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