Fractional Marketing Director, GRO Advisory

01GRO Collective | Fractional Marketing Director

• Independent Contractor | Fractional, Interim & Project-Based Engagements

02The Opportunity

We're building a bench of Fractional Marketing Directors: operators who understand both brand and commercial performance and can independently run a marketing function or major workstream. This is not a social media role.

03About GRO Advisory

GRO Advisory is an operator-led advisory firm that partners with founders, private equity firms, boards and executive leadership teams during periods of growth, transformation and change. We are operators, not traditional consultants. We get into the business, identify the gaps, build what's needed and work alongside the team to get it done. Our work is grounded in the GRO Method™: Guide. Ramp. Optimize. We have particular depth in private equity-backed and founder-led businesses, franchise and multi-unit organizations, and consumer services companies.

04About the GRO Collective

As GRO Advisory enters its next phase of growth, we are building the GRO Collective, launching in Q1 2027: a bench of experienced functional leaders who work within client businesses, whether on an ongoing basis or through an acquisition, launch or leadership transition. We build these relationships ahead of specific client needs so we already know who we trust to bring in. Every member is personally assessed by GRO, including for consumer, franchise and multi-unit experience, and works within the GRO Method. The Collective is not a staffing agency or open freelancer marketplace. GRO Advisory leads the client relationship, and members are expected to represent GRO's standards and approach throughout an engagement.

05What You May Own, Depending on the Engagement

• Marketing assessments to identify performance, capability and infrastructure gaps
• Marketing planning and calendars
• Budget management
• Campaign execution
• Customer acquisition and retention strategy
• Customer segmentation and insight to inform targeting, messaging and offers
• Agency and vendor management
• Creative direction, including briefing agencies and designers and holding the brand standard
• CRM and lifecycle marketing
• Lead generation and digital marketing
• Local and store-level marketing
• Brand fund and franchisee marketing programs, including adoption and compliance where relevant
• Go-to-market planning and launch support for new units, markets, offers and promotions
• Brand positioning, messaging and brand standards across channels and locations
• Marketing reporting and dashboards, including CAC, ROAS and marketing ROI
• Building, improving and implementing scalable marketing systems, processes and infrastructure
• Managing internal and external marketing resources

06What We're Looking For

7+ years of progressive marketing experience, including 3+ years in a Manager, Director or comparable role with ownership of a marketing function or major workstream

Commercial fluency: comfortable discussing CAC, ROAS and marketing performance alongside brand

Ability to translate a founder’s or CEO’s vision into brand positioning, messaging and a marketing plan, and to direct creative work

A track record of independently building or running marketing infrastructure

Franchise, multi-unit or consumer services marketing experience is valuable

Comfortable communicating marketing performance clearly to founders, CEOs and senior leadership

Comfortable using modern technology and AI tools to improve campaign execution, analysis and reporting

Prior fractional, interim or project-based experience is a plus

07How GRO Collective Engagements Work

GRO Collective members are independent contractors, not GRO Advisory employees. Opportunities are fractional, interim or project-based and are matched to specific client engagements based on need, experience, availability and fit. Scope, duration and time commitment vary by engagement.

GRO Collective members engaged on GRO Advisory client work are expected to represent GRO's standards and approach throughout the engagement. Acceptance into the GRO Collective does not guarantee an assignment, a minimum number of hours or future work. Compensation is established individually for each engagement.