Part-Time Chief marketing officer services

Part-Time CMO Services · a part-time CMO, briefed and shortlisted

Part-Time CMO services put a part-time chief marketing officer into your business on set days each week.

The CMO owns growth from the market side: positioning, brand, demand generation and the marketing team and budget behind them.

This page sets out what the service covers, when part-time is the right shape, what the market publishes on rates, and how we come back with a shortlist of 3–5, each with rate, availability and IR35 position set out.

Submit a brief → →

How a brief runswhat we undertake

01Brief30-MINUTE SCOPING CALLDay 0
02Shortlist of 3–5VETTED · RATE BENCHMARK · IR35After the brief
03InterviewsYOU MEET THE SHORTLISTYour diary
04Scoped startFIRST-MONTH OUTCOMES AGREEDYou set the date
05Fractional, interim and permanentIR35 POSITION SET OUTOn every brief

Shortlist3–5

£110,250–£183,750

Permanent salary · Robert Half 2026 · pro rata for part-time

Set days, one employer

Commitment

15 minutes · video or phone

Book 15 minutes to hire a part-time CMO

Tell us the scope and the days a week. We come back with Part-Time CMO Services candidates, their day rates and availability.

0115 minutes, video or phone
02We scope the role and the days a week
03A shortlist of 3–5 after the call
04Fractional, interim and permanent briefs

Prefer email? Use the booking page →

Pick a day that suits · live availability

Open the booking calendar →

01/ the role

What part-time CMO services cover

A part-time CMO works set days each week for one organisation.

A part-time CMO works set days each week as part of the leadership team, suited to a business with a marketing team that needs consistent senior direction.

The service covers marketing strategy, positioning and brand, demand generation and pipeline contribution, the marketing budget and channel mix, and building and leading the marketing team and agencies and customer insight and market research.

If you are weighing the options, the same seat is also bought as fractional CMO services, interim CMO services, outsourced CMO services, or permanent CMO search.

What the seat does day to day is set out in the CMO role explained; executives looking for this work can see current CMO roles; the full cost picture is on the CMO cost guide.

02/ scope

What is in scope — and what is not

In scope

Marketing strategy, positioning and brand; demand generation and pipeline contribution; the marketing budget and channel mix; building and leading the marketing team and agencies; customer insight and market research.

Not in scope

Sales execution belongs to the sales leader and, at board level, the CRO.

Product decisions belong to the product leader, informed by marketing.

CMO or a neighbouring seat?

The CMO owns the market and the message; the marketing director runs the function day to day; the CRO joins marketing, sales and customer success into one revenue number.

The scoping test: write down the three decisions you need the CMO to own in the next ninety days. If you cannot, you are not ready to brief.

03/ the week

How a week divides.

Part of a week is the point of the model: the days you buy are yours, the rest of the week goes to other clients. Move the days a week and the week redraws.

Days a week for your company2 days

Your companyAnother clientA third client

Mon

Tue

Wed

Thu

Fri

Illustration only: one way a part-time CMO’s week can divide at 2 days a week for you. Each block is half a day.

04/ the route

Fractional, interim or permanent?

Four taps. The answer names the route for the seat and the page that covers it.

How much of the week does the work fill?

Is there a fixed end or a programme?

Does the seat sit on the board for years?

Is the need now, or can it wait for a search?

The route · Fractional

A fractional CMO services.

The work fills part of the week, so buy the days it needs.

A fractional CMO services holds the seat on agreed days for as long as the seat is needed, and works for other clients on the rest.

The fractional CMO services route Talk it through

05/ rates by stage

CMO rates what the published benchmarks say

Every figure is the named source’s own published band. Fractional Quest publishes no fees: each candidate on a shortlist states their own rate. A part-time employee is usually paid the permanent salary pro rata to the days worked; a part-time contractor is paid by the day.

BenchmarkPublished figureSource

Fractional CMO day rate£750–£1,400Connectd 2026

Interim CMO day rate£700–£2,000Exec Capital 2026

Permanent CMO salary (25th–75th percentile)£110,250–£183,750Robert Half 2026

06/ comparison

Four ways to buy a CMO fractional, interim, part-time or permanent

The same CMO seat can be filled four ways. The difference is commitment, contract and how long you need it.

FractionalInterimPart-timePermanent

CommitmentDays a week, ongoingFull-time, fixed termSet days each weekFull-time, open-ended

Usual contractContract for services, often via the executive’s companyDay-rate contract for the mandateOften pro-rata employment; sometimes a contractorEmployment contract

Clients at onceA small portfolioOneOneOne

Best whenYou need CMO judgement every week, not every dayYou need full-time cover or a change led nowYou want the same person on the same days for the long termThe seat is full-time work for years

ExitNotice period, or convert to permanentHand-over at the end of the mandateEmployment noticeResignation or redundancy

07/ timing

When part-time CMO services are the right call

Three situations where the part-time shape beats the alternatives.

Scenario 01

Steady state

The same person, the same days

A part-time CMO works set days each week as part of the leadership team, suited to a business with a marketing team that needs consistent senior direction.

Scenario 02

Scope

A defined weekly load

The work — marketing strategy, positioning and brand, building and leading the marketing team and agencies — is regular and predictable, so a fixed pattern of days covers it.

Scenario 03

Retention

Senior people who want fewer days

Many experienced chief marketing officers choose part-time work for the long term; a part-time role can attract someone a full-time salary could not.

08/ vetting

How we vet the shortlist

Five stages: qualification, mandate fit, reference deep-dive, shortlist and analysis, kick-off.

01
Qualification screen
Verify Part-Time CMO Services tenure, sector context and stage fit.
SOURCING
02
Mandate fit
Match to your situation — stage, board dynamics, timing.
MATCHING
03
Reference deep-dive
We take references ourselves, from recent past clients — real outcomes, not titles.
VERIFY
04
Shortlist
Three to five candidates with day rate, availability and IR35 position set out.
SHORTLIST OF 3–5

09/ how it runs

How a part-time CMO engagement runs from brief to hand-over

Brief.

You tell us the scope, the days each week and the start date, and what success looks like in the first ninety days.

A clear brief names the decisions the CMO will own.

Shortlist.

We come back with 3–5 part-time chief marketing officers against the brief, each with day rate or salary expectation, availability and IR35 position set out, assessed through our five-stage vetting.

Rhythm.

A part-time CMO works best with the same days every week, so the team knows when decisions get made.

Agree in writing which meetings fall on their days and how urgent issues are handled on the others.

Hand-over.

If the seat grows into full-time work, the part-time CMO can help recruit the permanent successor, or convert themselves.

10/ before you sign

Before you buy part-time CMO services three checks

Standing.

Check professional standing and references before you sign: the UK professional body for marketers; see the Chartered Institute of Marketing.

Status.

Decide whether the role is employment or a contract for services, and write the contract to match how it will actually run.

Scope.

Write down what is out of scope.

Sales execution belongs to the sales leader and, at board level, the CRO.

Product decisions belong to the product leader, informed by marketing.

11/ questions

Part-Time CMO services FAQ

The questions people ask before bringing in a part-time CMO.

The CMO seat’s full scope: marketing strategy, positioning and brand; demand generation and pipeline contribution; the marketing budget and channel mix; building and leading the marketing team and agencies; customer insight and market research. Sales execution belongs to the sales leader and, at board level, the CRO. Product decisions belong to the product leader, informed by marketing.

A part-time CMO on an employment contract is usually paid the permanent salary pro rata. Robert Half 2026 puts the permanent band at £110,250–£183,750 (25th–75th percentile). Each candidate on our shortlist states their own rate or salary expectation.

An interim CMO works full-time for a fixed term, usually to cover a gap or lead a change. A part-time CMO works set days each week for one organisation, for as long as the business needs it.

Growth that depends on founder networks, agencies with no strategy above them, a rebrand or launch with a date, or marketing spend nobody can tie to pipeline. Part-time is the right shape when the workload is steady and you want the same person long term.

A part-time CMO on your payroll is an employee, so IR35 does not arise. If they work through their own company, the off-payroll rules apply as for any contractor: for medium and large clients the client makes the status determination.

You brief us on the scope, the days and the start date. We come back with a shortlist of 3–5 part-time chief marketing officers, each with day rate or salary, availability and IR35 position set out, assessed through our five-stage vetting.

Book 15 minutes · shortlist of 3–5

Bring the brief. We architect the team.

A shortlist of 3–5 with day rate, availability and IR35 position set out, after five-stage vetting.

Book a call →Submit a brief