Permanent Head of Product · hiring brief
Hire a Head of Product
Hire a Head of Product: set the product area and team the head of product leads, the line with the CEO or CPO above them, and assess discovery and prioritisation on your roadmap.
Reviewed by Fractional Quest · updated 28 October 2026 · 4 sources linked below
- 3–5on every shortlist
- 5stages of vetting
- IR35set out on every brief

In the press
- Financial TimesThe executives going ‘fractional’, not freelance
- International FinanceRenting the C-suite, and why the fractional executive era has arrived
The brief
Hire a Head of Product: what must the role own?
Name the products and roadmap they own.
- 01Product areaName the products and roadmap they own.
- 02TeamSay which product managers report to them.
- 03LineWrite what stays with the CEO or CPO.
- 04MeasuresAgree the product outcomes they report.
Role reference: SFIA: product management skill. SFIA’s product management levels help place a head of product between product managers and a CPO.
The working pattern
What changes when the Head of Product is permanent?
A head of product leads product managers and the roadmap below executive level; a CPO owns product strategy at the top table.
The illustrative brief: a founder handing over the roadmap. The founder runs the roadmap and three product managers; it has become a bottleneck.
The appointment owns: The head of product owns the roadmap and leads the product managers.
Another owner retains: The founder keeps vision and pricing.
The case is illustrative; it does not describe a Fractional Quest placement.
From brief to start
How do you hire a Head of Product, step by step?
The first three steps are ours; the last four are what has to be true before the first day. We don’t promise a shortlist by a date.
- Day 001The 15-minute callWhat the Head of Product must own, the working pattern, the start date and the budget.You and us
- Week 102Scope agreed in writingThe outcome the seat exists for, the days, and how the engagement will run for IR35.Us
- Weeks 1–303Search, references, shortlistWe approach people who aren’t looking, verify tenure, take references ourselves and return three to five.Us
- Week 404OfferConfirm remit and reporting.You
- Before day one · 205EvidenceProvide analytics, research and roadmap.You
- Before day one · 306TeamIntroduce product managers and engineering.You
- Before day one · 407First decisionPick one roadmap decision to own.You
Assessment
How should you assess Head of Product candidates?
Put the same work and evidence in front of each candidate before comparing answers.
- DiscoveryAsk how they tested a bet before building.
- PrioritisationAsk for a trade-off between teams.
- LeadershipAsk how they coached a product manager.
- FounderTest how they would take the roadmap from a founder.
Acas recommends a consistent, fair selection process: choosing who to interview.
Vetting
What happens before anyone reaches your shortlist?
Five stages before a candidate reaches a shortlist of three to five.
- Pedigree screenTenureWe verify prior tenure in the seat, at the scale and stage you need. No consultant presenting as an executive.
- Mandate fitFitFit to your stage, sector and the problem the seat exists to solve, not a CV keyword.
- Reference deep-diveVerifyWe take references ourselves, from recent clients and boards: what they delivered, not what they titled it.
- ShortlistShortlistThree to five candidates, each with day rate, availability and IR35 position set out.
- Kick-offStartScope, first-month outcomes and the contract agreed before day one.
The full process is on how we vet.
Questions
Hire a Head of Product: questions, answered
A brief to hire a Head of Product begins with product area: Name the products and roadmap they own. Then a stated working pattern and the evidence you will ask every candidate to show.
A head of product leads product managers and the roadmap below executive level; a CPO owns product strategy at the top table.
Discovery. Ask how they tested a bet before building. Prioritisation. Ask for a trade-off between teams. Leadership. Ask how they coached a product manager. Founder. Test how they would take the roadmap from a founder.
Offer. Confirm remit and reporting. Evidence. Provide analytics, research and roadmap. Team. Introduce product managers and engineering. First decision. Pick one roadmap decision to own.
Brief us on what the role must own, how it will work and when it must start. We come back with a shortlist of 3–5, each with pay or day rate, availability and IR35 position set out, after five-stage vetting.
Sources
Where does every reference on this page come from?
- sfia-online.org
- HMRC
- legislation.gov.uk
- 1SFIA: product management skill sfia-online.org
- 2Understanding off-payroll working (IR35) HMRCStatus depends on how the engagement runs; medium and large clients make the determination.
- 3
- 4Employment Agencies Act 1973 legislation.gov.ukThe law a recruitment agency works under; no fee to a work-seeker.