SyndicatedFractional ExecutiveUnited Kingdom
Full-time Landlord Business Development Manager, Dwelly
FULL-TIME EXEC JOB · ARTIFICIAL INTELLIGENCE SECTOR · UNITED KINGDOM
Dwelly (AI lettings OS, $263M raised, 15k+ properties) seeks a full-time, on-site Landlord BDM to drive revenue from landlord base via share-of-wallet, upsell to Fully Managed, and new service tier sales. This is a hunter sales role with clear KPIs (new revenue, properties won, conversions), not a fractional or interim exec position.
Full-time Landlord Business Development Manager — the balanced verdict
Why this role stands out
- Significant, well-funded company ($263M raised, $470M GMV) solving real operational problems in lettings
- Clear role structure — discovery-led consultative selling to a defined landlord customer set
- Transparent KPIs and quarterly target-setting with commercial lead
- Emphasis on knowledge-sharing and operationalising what works across the network
Worth checking before you apply
- Salary stated as 'competitive based on performance' — no floor or range disclosed; clarify base + commission structure early
- On-site requirement in UK lettings market; confirm location flexibility if needed
- Role sits alongside MDs and valuers; confirm reporting line and decision rights to avoid conflict or ambiguity
Our automated read of the posting text, not the employer's own assessment. Check each point with them before you apply.
How well the role as written suits a fractional or interim arrangement, scored 0–100 by our automated read of the posting text before it went on the board. It rates the posting, not you — we do not score or match candidates.
Full-time Landlord Business Development Manager — the posting in full
~/original-posting · verbatimsource: fantastic-jobs
About Dwelly
Dwelly is building the AI operating system for residential lettings. Its growing network of agencies provides its AI with real-world data, continuous feedback, and control over complete workflows, making exceptional service the standard for landlords and tenants. Today, Dwelly operates more than 15,000 properties and $470 million in GMV, making it one of the UK’s ten largest lettings operators. The company has raised $263 million.
We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.
Position Summary
The Landlord Business Development Manager is a central sales role responsible for growing revenue from the landlords of all Dwelly agencies. Working alongside each agency’s MD, our valuers and the central Growth team, the role sells our growth initiatives directly to landlords.
The goal is simple: win more properties and higher service tiers from our landlords, and keep them with us for years.
Key Responsibilities
In every area: find the landlord's real problem, offer what solves it, handle the no, and log the outcome and reason in the CRM.
Share of wallet. Find which of our landlords' properties sit with other agents or are self-managed, and why. Offer to bring them to Dwelly and test which value propositions win them.
Upsell to Fully Managed. Move Let Only and Rent Collection landlords up by finding what costs them time or money: voids, arrears, compliance, contractors.
New service tiers. With the MDs, sell the relaunched, higher-priced tiers that include more, such as rent guarantee. Explain what changes and what the landlord gets for the higher price.
Inbound leads. Build and run qualification and warm-up for the leads central marketing brings, up to a booked valuer visit.
Share what works. Keep a library of value propositions, objections and answers, and pass it to MDs and valuers.
Key Performance Indicators
- Targets are set each quarter with the commercial lead.
- New revenue added: annual fees from properties won or upgraded through you
- Properties won from existing landlords
- Landlords upgraded to higher service tiers
- Inbound conversion: lead → valuer visit → signed terms of business
- Qualifications & Preferred Background
- Experience in consultative sales to landlords or property investors in UK lettings (e.g. business development manager, senior valuer, lettings negotiator)
- Strong discovery, objection handling and closing skills, both by phone and face to face
- Compensation & Benefits
- Competitive salary based on performance, recognising exceptional contributions to our integration success.
- What is it like being a Dwell-er?
Feel free to check out Dwelly Core Principles. That’s about what we believe in, how we operate and make decisions.
What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for >30% of households (>5M in the UK, and >100M including EU and US) that live in rental homes.
This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.
Customer obsession rather than competitive focus
Passion for invention
Operational excellence
Long-term thinking
By applying for this position, you consent to the processing and storage of your personal data for recruitment purposes for up to 365 days, in accordance with our data retention policy and applicable data protection laws.
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The roleWhat it asksA certificationYears askedSkills the listing names
- Consultative sales
- Business development
- Objection handling
- Closing skills
- Relationship management
- Lead qualification
- Property management
- CRM management
- Strategic planning
- Negotiation
- Communication
- Market analysis
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