SyndicatedFractional ExecutiveGreater London, England, United Kingdom
Full-time Growth Marketing Manager, Luxury Escapes
FULL-TIME EXEC JOB · TRAVEL ARRANGEMENTS SECTOR · GREATER LONDON, ENGLAND, UNITED KINGDOM
Growth Marketing Manager leading international lifecycle and CRM for Luxury Escapes, a 500+ person travel platform. Full-time, on-site London role reporting to CMO, managing a Marketing Coordinator and owning campaign strategy, testing and dashboards across multiple markets. No fractional signals present.
Full-time Growth Marketing Manager — the balanced verdict
Why this role stands out
- Clear seniority — CMO reporting line, team management and strategic scope across international markets
- Strong commercial context — travel/e-commerce sector with explicit focus on incrementality, margin and conversion metrics
- Hands-on delivery expected — campaign ownership, CRM platform mastery (Braze), SQL/BigQuery analytics and test-and-learn discipline
- Mature, well-funded company (8M subscribers, award-winning culture) with structured onboarding and professional development
Worth checking before you apply
- Full-time, on-site commitment with no flexibility signals; 5-day London presence required
- Broad remit (lifecycle, repeat purchase, loyalty, referrals) may expand scope beyond initial focus on first-purchase conversion
- Cross-functional influencing (Commercial, Paid, Product, Analytics) across time zones adds complexity and meeting load
Our automated read of the posting text, not the employer's own assessment. Check each point with them before you apply.
How well the role as written suits a fractional or interim arrangement, scored 0–100 by our automated read of the posting text before it went on the board. It rates the posting, not you — we do not score or match candidates.
Full-time Growth Marketing Manager — the posting in full
~/original-posting · verbatimsource: fantastic-jobs
What the posting asks · quoted from the listing
- Must-have
You’ll be an experienced growth, lifecycle or CRM marketer with a strong track record of improving conversion or repeat purchase. You’ll combine hands-on campaign delivery with sh…
- Must-have
Proven experience in growth, lifecycle or CRM marketing, ideally in travel, e-commerce or a marketplace.
- Must-have
Hands-on experience with a CRM platform such as Braze, including journey design, segmentation and A/B or holdout testing.
- Must-have
Strong analytical skills, with the ability to work in SQL or BigQuery, or brief and challenge analysts with precision.
- Must-have
Commercial judgement when designing offers and incentives, with an understanding of margin and incrementality as well as redemption.
- Must-have
Excellent communication, influencing and stakeholder management skills across functions and time zones.
- Must-have
Adaptable and decisive, with the ability to keep pace with a changing business and make confident calls.
- Must-have
A roll-your-sleeves-up approach, able to spot opportunities in ambiguity and deliver campaigns without relying on agencies.
Company Description
Luxury Escapes is one of the world's fastest growing travel businesses, reaching up to 8 million subscribers each month with exclusive limited time offers at 'insider' prices.
We are a collective of forward-thinking people, driven to challenge the travel industry and ourselves to bring ever better travel experiences to our customer community.
With a focus on international growth at the forefront of the company strategy, Luxury Escapes is growing in Europe. Awarded as one of the 'Best Places to Work’ by the Australian Financial Review employee experience is king here, with lunches provided 5 days a week, an onsite gym with premium change facilities, weekly events, the opportunity to experience the travel we offer and significant professional development opportunities - we go above and beyond to make every workday something to look forward to!
Job Description
We’re looking for a Growth Marketing Manager, who will lead international lifecycle and CRM across markets outside Australia, turning new members into first-time customers through campaigns, incentives and experiments. Using data and local customer insight, you’ll shape relevant experiences that encourage repeat bookings and build loyalty.
This is a high-impact role for someone who combines strong commercial instincts with a growth marketing mindset. You’ll measure success by the share of new members in each market who make their first booking within 30 days. As the role grows, you’ll also help increase repeat bookings and referrals.
What you'll do:
Own the international member journey from sign-up to first booking, expanding over time into repeat purchase, loyalty and referrals.
Lead lifecycle marketing and CRM across international markets using Braze, tailoring activity to each market.
Manage and develop the Marketing Coordinator, supporting their growth into full ownership of day-to-day campaign delivery.
Plan and run campaigns and incentives that encourage new members to make their first booking.
Build journeys that encourage international members to book again and deepen their loyalty.
Run a continuous test-and-learn programme across the funnel with Product and Analytics, documenting results and quickly stopping tests that don’t deliver.
Represent international member needs to Commercial, shaping the offers they see and highlighting gaps in the range.
Use data to tailor offers to the right members at the right time, and track and improve campaign performance.
Adapt the lifecycle playbook as new markets open, working with Paid, Product and Commercial to sequence activity.
Own the international first-purchase dashboard and report monthly to the CMO on conversion by market, incremental contribution and next priorities.
Qualifications
- What we are looking for:
You’ll be an experienced growth, lifecycle or CRM marketer with a strong track record of improving conversion or repeat purchase. You’ll combine hands-on campaign delivery with sharp commercial judgement, using data and experimentation to grow customer value across international markets.
Proven experience in growth, lifecycle or CRM marketing, ideally in travel, e-commerce or a marketplace.
Hands-on experience with a CRM platform such as Braze, including journey design, segmentation and A/B or holdout testing.
Strong analytical skills, with the ability to work in SQL or BigQuery, or brief and challenge analysts with precision.
Commercial judgement when designing offers and incentives, with an understanding of margin and incrementality as well as redemption.
Excellent communication, influencing and stakeholder management skills across functions and time zones.
Adaptable and decisive, with the ability to keep pace with a changing business and make confident calls.
A roll-your-sleeves-up approach, able to spot opportunities in ambiguity and deliver campaigns without relying on agencies.
Additional Information
- What's in it for you?
First-class health and well-being program, including a Wellness Studio with organised classes, breakfast and catered lunch provided five days a week, plus an exceptional Employee Assistance Program.
Fun and flexible working environment
- Great end of trip facilities with secure bike racks, locker and shower rooms
- Generous staff, friends and family travel discounts and birthday leave!
- If you’re interested in the role but don't check every box, apply anyway, we’d love to hear from you!
We embrace diversity in our people and make hiring decisions based on your experiences and skills. We do not discriminate based on gender identity, religion, race, national origin, sexual orientation, age, marital status, or disability status. You'll find a collaborative, inclusive, and respectful workplace here at Luxury Escapes, and we are proud to celebrate who you are. Please let us know if you require any reasonable adjustments during the interview.
As a 2026 Circle Back Initiative employer, we're committed to responding to every applicant.
Department: Marketing
Division: EU Marketing
Location: London
Employment Type: Full-time
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The roleWhat it asksA certificationYears askedSkills the listing names
- You’ll be an experienced growth, lifecycle or CRM marketer with a strong track record of improving conversion or repeat purchase. You’ll combine hands-on campaign delivery with sh…
- Proven experience in growth, lifecycle or CRM marketing, ideally in travel, e-commerce or a marketplace.
- Hands-on experience with a CRM platform such as Braze, including journey design, segmentation and A/B or holdout testing.
- Strong analytical skills, with the ability to work in SQL or BigQuery, or brief and challenge analysts with precision.
- Commercial judgement when designing offers and incentives, with an understanding of margin and incrementality as well as redemption.
- Excellent communication, influencing and stakeholder management skills across functions and time zones.
- Adaptable and decisive, with the ability to keep pace with a changing business and make confident calls.
- A roll-your-sleeves-up approach, able to spot opportunities in ambiguity and deliver campaigns without relying on agencies.
- Growth marketing
- Lifecycle marketing
- CRM
- Braze
- Data analysis
- SQL
- BigQuery
- A/B testing
- Conversion optimization
- Stakeholder management
- Campaign management
- Commercial judgement
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