Contract Field Marketing Manager (Europe), IHG

Field Marketing Services Manager - Europe | Remote (UK based)

0212-month fixed-term contract

• Are you passionate about creating content that inspires travellers and campaigns

that  drive bookings?  If you enjoy turning critical insights into action and

action into impact, this is an incredible opportunity to make your mark.

The Field Marketing Services team acts as an in-house marketing partner to

hotels across Europe. Supporting a portfolio that spans from mainstream to

luxury and lifestyle brands, you'll help hotels make the most of IHG's digital

marketing tools to showcase their hotel online, grow visibility and drive

bookings.

As Field Marketing Services Manager, you'll be the main marketing partner for

your hotels. You'll work closely with hotel leadership teams, helping them

understand performance, spot opportunities and make better marketing decisions.

From managing paid media activity and reviewing results, to creating engaging

website content and shaping localised marketing plans, you'll provide practical

support that helps hotels achieve their goals.

Curiosity, adaptability, and a proactive mindset are essential, along with the

ability to turn data and insights into action. If you enjoy working across teams

and markets, connecting ideas, and bringing strategic campaigns to life, this

could be the perfect next step for you.

Reporting to the Senior Manager, Field Marketing Services Europe, this is a

home-based role with frequent travel across the UK and potentially Europe for

hotel visits and team meetings (ability and willingness to travel is essential).

03What you'll do

• Partner with a portfolio of hotels, acting as their day-to-day marketing
• expert driving the strategy.
• Confidently lead regular hotel calls, from strategic planning and status
• updates to detailed performance reviews.
• Act as content expert, showcasing their offering effectively online and
• telling their individual brand story.
• Drive visibility, bookings, and revenue through strategic digital marketing
• activity.
• Analyse complex data and use your tactical mindset to turn insights into
• ideas and actions.
• Manage marketing budgets and monitor performance against objectives.
• Adapt your approach across mainstream, premium, luxury and lifestyle hotels,
• recognising that every brand, market and audience is different.

04What you'll bring

• Significant experience in hospitality, travel, or another consumer-focused
• business.
• The ability to build strong relationships and influence a wide range of
• stakeholders.
• A strong understanding of digital and content marketing and how both
• contribute to commercial performance.
• Strong copywriting skills and understanding of branding, including experience
• working with brand blueprints.
• Exceptional attention to detail.
• Excellent communication skills and a practical, solution-focused approach.
• Confidence working with data and using insight to guide decisions.
• Strong organisation and project skills, with the ability to manage competing
• priorities.
• Hands on experience planning and running digital marketing campaigns.
• An understanding of how different brands and customer audiences require
• different approaches.
• We'd love it if you had experience in the hotel industry, particularly across
• luxury and lifestyle brands, or experience working in a large global

organisation. Language skills would be an advantage.

05*

• If you want to combine strategic marketing, commercial thinking and relationship
• management in a role where your work can directly influence hotel performance
• across Europe, we would love to hear from you.
• If you are available for a 12-month contract, and want to find out more, please
• apply now

06Closing date for applications 14th October 2026

LI-REMOTE

07LI-KW2

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re

here to deliver True Hospitality for Good. Making our guests and colleagues feel

welcome, cared for, recognised and respected – wherever they are in the world.

Want to be part of the journey?

08Who we are

• At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good

on a global scale. With corporate offices and over 6,000 hotel destinations

worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll

experience our unique culture and brilliant colleagues who will support and

inspire you. With a host of corporate opportunities to choose from, wherever you

are on your career journey, and whatever you want to achieve there’s Room for

You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to

drive performance and maintain our relentless focus on growth in order to be the

hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being

together helps us foster a unique sense of belonging that also supports

productivity. That’s why here at IHG, we give our colleagues flexibility and

balance – working in a hybrid way, blending office and remote working

collectively. We recognise that every role is different, that’s why leaders work

with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work

life. These include impressive room discounts across our many properties,

recharge days and volunteering days throughout the year. Through our myWellbeing

framework, we are committed to supporting wellbeing in your health, lifestyle,

and workplace. We offer a unique and inclusive culture, where there is always

Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate

difference and encourage colleagues to bring their whole selves to work. IHG

Hotels & Resorts provides equal employment opportunities to applicants and

employees without regards to race, color, religion, sex, sexual orientation,

gender identity, national origin, protected veteran status, disability, or any

other category protected by applicable laws.  We promote a culture of trust,

support, and acceptance. Always welcoming different backgrounds, experiences,

and perspectives.