SyndicatedFractional Marketing DirectorLondon, England, United Kingdom
Full-time Marketing Director, GWI
FULL-TIME MKT JOB · DATA INFRASTRUCTURE AND ANALYTICS SECTOR · LONDON, ENGLAND, UNITED KINGDOM
GWI, a data analytics firm, seeks a permanent Director of Marketing Operations in London to lead a team of two and manage their entire marketing tech stack (HubSpot, Salesforce, Clay, AI tooling). The role is explicitly full-time with minimum 2 days office attendance and positioned as a strategic leadership post within the marketing function, not a fractional or interim engagement.
Full-time Marketing Director — the balanced verdict
Why this role stands out
- Clear leadership mandate — team management, roadmap ownership, revenue impact directly stated
- Technical depth required — hands-on expertise in modern martech, AI application, and data governance—not just people-management
- Strategic scope — advisory role to GTM and revenue leadership on operating model and investment trade-offs
- Growth-stage company signal — marketing ops framed as 'growth engine', not cost centre; real influence expected
Worth checking before you apply
- Permanent contract with 2-day minimum office commitment may not suit portfolio candidates seeking true flexibility
- Deep martech stack expertise (HubSpot, Salesforce, Clay, Intercom, Qualified, GA, paid channels, SEO tooling) is demanding; breadth-over-depth candidates may struggle
- No salary or day-rate stated; compensation expectations should be clarified early
Our automated read of the posting text, not the employer's own assessment. Check each point with them before you apply.
How well the role as written suits a fractional or interim arrangement, scored 0–100 by our automated read of the posting text before it went on the board. It rates the posting, not you — we do not score or match candidates.
Full-time Marketing Director — the posting in full
~/original-posting · verbatimsource: fantastic-jobs
Director of Marketing Operations
Location: London
Office requirement: Minimum 2 days in the office
Employment type: Permanent
At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Director of Marketing Operations to oversee the Marketing Ops team based in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
As our Director of Marketing Operations you’ll:
Lead the people that are the engine that improves the efficiency and performance of our Growth Marketing team. Marketing Ops at GWI is a growth engine, not a service function. Reporting to the VP Growth Marketing and as a member of our Marketing Leadership team, you’ll have real influence and be expected to identify and drive initiatives that have an impact on pipeline and revenue.
A few things you’ll be responsible for:
Leading and mentoring two direct reports. You’ll own the prioritisation and delivery of the MOps roadmap, ensuring your team are working on the highest impact projects.
Ownership of our entire marketing tech stack, including assessing new tech, budget ownership, vendor management, and rationalising the stack when necessary.
The lead and account lifecycle. You will be responsible for lead and account scoring and ensuring actionable intent signals are surfaced to Sales.
Data governance and quality in all tooling. You’ll work closely with RevOps to ensure data is syncing seamlessly in Salesforce and Hubspot.
Define and govern our campaign infrastructure and attribution reporting. You’ll be responsible for our measurement methodology and ensuring we have a clear source of truth for performance
Collaborating with, global marketing, revenue, product and RevOps to improve GTM operations
Advising the Marketing & Revenue leadership on GTM efficiency, investment trade-offs, and improvements to our operating model
Identifying and implementing automations that measurably reduce manual work or improve conversion
What do I need to bring with me?
You are comfortable managing a modern marketing tech stack. You’ll need deep expertise in Hubspot, Salesforce and Clay and understand how to connect those tools into a broader stack including Claude, Intercom, Qualified, GA, paid media channels, SEO/GEO tooling etc.
You are a technical leader with demonstrable experience using AI to deliver meaningful outcomes in a team environment.
You have a continuous improvement mindset. You proactively assess the effectiveness of current processes, propose, and implement improvements.
You have a strong sense of ownership and can connect the dots across departments, bring people together to solve problems, and communicate the impact of activity.
Diversity, Equity & Inclusion
Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.
We actively encourage applications from underrepresented and marginalised communities.
At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.
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The roleWhat it asksA certificationYears askedSkills the listing names
- Marketing Operations
- Hubspot
- Salesforce
- Clay
- Marketing Tech Stack
- Data Governance
- Lead Scoring
- Account Lifecycle
- Campaign Infrastructure
- Attribution Reporting
- Revenue Operations
- Go-To-Market Strategy
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