SyndicatedFractional ExecutiveGreater London, England, United Kingdom
Full-time Area Sales Manager, Sysco GB
FULL-TIME EXEC JOB · FOOD AND BEVERAGE SERVICES SECTOR · GREATER LONDON, ENGLAND, UNITED KINGDOM

Sysco GB (Brakes) is hiring an Area Sales Manager for South London—a full-time field sales leadership role managing independent food-service customer relationships. Base £38k + uncapped bonus, company car, and home-based contract. This is a permanent sales leadership position, not a fractional or interim engagement.
Full-time Area Sales Manager — the balanced verdict
Why this role stands out
- Direct employer (Sysco), established F&B services company with clear structure and progression
- Hybrid field/home-based flexibility within a defined territory remit
- Uncapped bonus and benefits package (car, holiday options) signal stability and upside
- Clear accountability framework and access to L&D and career progression
Worth checking before you apply
- Base salary (£38k) is entry-level for a manager; upside depends entirely on bonus realisation and territory performance
- Full-time commitment with field sales expectations; not suitable for portfolio or fractional executives
- Salesforce adoption and modernisation programme may demand significant system/process change management
Our automated read of the posting text, not the employer's own assessment. Check each point with them before you apply.
How well the role as written suits a fractional or interim arrangement, scored 0–100 by our automated read of the posting text before it went on the board. It rates the posting, not you — we do not score or match candidates.
Full-time Area Sales Manager — the posting in full
~/original-posting · verbatimsource: fantastic-jobs
Job Description
- Area Sales Manager - Homebased / Field Sales – South London
- £38,000 + great bonus, company car & home-based contract
Here at Brakes, we’ve got ambitious growth plans so if you’re currently working in Field Sales or have the talent to match your ambition to thrive in the biggest and best Food Service sales force and are passionate to forge a career in sales, we have a fantastic opportunity for an Area Sales Manager to join our Independent Sales Team.
Key Accountabilities
Role model our Company Values / Purpose
Build and leverage strong customer relationships through a natural curiosity in the independent sector.
Grow and retain customers delivering profitable volume growth Vs targets
Effectively partner your customers to understand their plans for growth, adding value, offering a wide range of practical solutions and products
Understand competitor activity & proposals, ensuring you are always offering your customers the best local solutions
Work pro-actively with the Business Development Manager to understand new customer requirements and ensure a successful handover
Act as a brand ambassador for Brakes in your local market.
It goes without saying that you’re highly service focused, putting the customer at the heart of everything you do, providing the best solutions to support and enhance their business. Tenacious and resilient you’re a self-starter with the drive and determination to succeed and demonstrable experience of delivering against targets. You’ll also be self-motivated to enhance your own development, seeking continuous improvement by leveraging & learning from a diverse range of skills & experience and a range of L&D programmes. You will have the opportunity to progress into a vast range of commercial roles to really develop your career.
You’ll also need to be confident with the adoption of our modernisation programme and the new technology we are adopting to improve the customer experience and optimise performance (Experience of salesforce while not essential, would be advantageous).
In return we offer a competitive base salary along with uncapped bonus potential, a home- based contract, company car, additional holiday purchase options to top up your annual leave and award- winning products at virtually cost price.
We’re not just looking for a good fit, we want people who help to make us even better. We’re passionate about creating an inclusive workplace that celebrates and values diversity. We don’t want you to ‘fit’ our culture, we want you to define it. Bring your whole self to work. #BelongAtBrakes.
Why Brakes? Our Purpose - Connecting the world to share food, and care for one another.
With our commitment to ethical & responsible sourcing and sustainability coupled with our award-winning products you will have the might of the Brakes business behind you.
Additional Information
At Sysco everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Sysco and we recognise that Sysco can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.
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The roleWhat it asksA certificationYears askedSkills the listing names
- Field sales
- Customer relationship management
- Sales growth
- Account management
- Market analysis
- Business development
- Brand ambassadorship
- Salesforce
- Negotiation
- Resilience
- Self-motivation
- Communication
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