SyndicatedFractional ExecutiveLondon, England, United Kingdom

Full-time Account Executive (UK), Dema

FULL-TIME EXEC JOB · SECURITY AND INVESTIGATIONS SECTOR · LONDON, ENGLAND, UNITED KINGDOM

EXEC · FRACTIONALfractional.quest
Dema
◵ LONDON◷ FULL-TIME◶ SECURITY AND INVESTIGATIONS
Full-time Account Executive (UK) at Dema, London
Engagement
Full-timePermanent · as posted
Days / week
Not statedClarify at apply
Day rate
Not statedNot benchmarked
IR35
Not statedClarify at apply

Dema, a 30+ person ecommerce analytics SaaS founded 2022, is hiring a full-time Account Executive (AE) to close new business across UK/Europe. The role is classic quota-carrying sales—discovery, demos, deal closure, pipeline management—pitched at founders and marketing leaders. Base £50–70k + OTE at 2× base (likely 50/50 split); on-site in London with monthly travel to Stockholm.

01

Full-time Account Executive (UK) — the balanced verdict

Why this role stands out

  • Clear, well-resourced role — qualified opportunities sourced, strong product (40% profit uplift avg), named logos (Acne Studios, ASKET, etc.)
  • Reasonable comp for an AE in UK SaaS (£50–70k base + £50–70k OTE = £100–140k total)
  • Category fluency over sales pedigree; operator background welcomed; small, scaling team where impact is visible
  • Structured onboarding handoff and feedback loop to product signal a mature sales function

Worth checking before you apply

  • Full-time, on-site-only role; zero fractional signal and outside Fractional Quest's typical placement scope
  • OTE phrasing '[confirm split, e.g. 50/50]' suggests final structure not yet locked—clarify commission structure before committing
  • Quota and forecasting accountability; iterative sales process means you'll be shaping playbook as you go (good if you like autonomy, risky if you prefer a proven system)

Our automated read of the posting text, not the employer's own assessment. Check each point with them before you apply.

Fractional-fit score · this posting5/100

How well the role as written suits a fractional or interim arrangement, scored 0–100 by our automated read of the posting text before it went on the board. It rates the posting, not you — we do not score or match candidates.

02

Full-time Account Executive (UK) — the posting in full

~/original-posting · verbatimsource: fantastic-jobs

Full-timeRate not stated Not confirmed still open

What the posting asks · quoted from the listing

  • Must-haveYou've sold marketing measurement or ecommerce analytics software, or you've worked as an operator on the brand or agency side in ecommerce or marketing and want to move into sale…
  • Must-haveYou understand how ecommerce brands make money: paid media, contribution margin, CAC and LTV, Shopify and the wider stack.
  • Must-haveYou can hold your own with a CFO and a performance marketer in the same meeting.
  • Must-haveSales experience is a bonus, not a requirement. Category fluency comes first.
  • Must-haveYou're comfortable with an iterative approach and want to help shape how a scaling team sells.

About Dema

Dema is the agentic operating system for commerce brands. We connect a brand's website, orders, ads, stock, costs and returns into one commerce model, with shared metric definitions all the way down to CM3. On top of that sit marketing mix modelling, incrementality testing and causal attribution, plus chat, apps your team can build just by describing them, and AI agents that run scheduled work and act once the team approves.

Leading brands run on Dema, including Acne Studios, ASKET, Axel Arigato, Represent, NOTHS, Ridestore and Scuffers. On average, brands using Dema's agents grew profit 40% year on year, and users save around 34 hours a month.

Marcus Tagesson, Henrik Hoffman and David Feldell founded Dema in 2022. As ecommerce operators themselves, they set out to give every brand the kind of analytics usually reserved for the industry's giants. Today a team of 30+ engineers and growth experts builds Dema from Stockholm and London.

The role

  • London, in office.

You'll close new business for Dema across the UK and Europe. Qualified opportunities are handed to you at discovery, and you own each deal from there to signed contract and onboarding handoff. Your buyers are founders, CEOs, heads of ecommerce and performance marketing leads at fast-growing brands.

What you'll do

Run discovery, demos and deep dives that tie Dema to each brand's commercial goals: profit, new customer growth and budget allocation.

Build business cases and handle commercials, pricing and contract negotiation through to signature.

Bring in the right people at the right time, including our product, data and leadership teams.

Keep pipeline and forecasting accurate in HubSpot.

Hand every signed customer to onboarding with clear context, so they go live fast.

Feed what you hear from the market back into product, positioning and the pitch.

Who you are

You've sold marketing measurement or ecommerce analytics software, or you've worked as an operator on the brand or agency side in ecommerce or marketing and want to move into sales.

You understand how ecommerce brands make money: paid media, contribution margin, CAC and LTV, Shopify and the wider stack.

You can hold your own with a CFO and a performance marketer in the same meeting.

Sales experience is a bonus, not a requirement. Category fluency comes first.

You're comfortable with an iterative approach and want to help shape how a scaling team sells.

What we offer

  • £50–70k base, with OTE at double the base [confirm split, e.g. 50/50].
  • 25 days' holiday plus UK public holidays, private health insurance and pension.

A seat on a small team where your work moves the company's numbers, with regular time in Stockholm alongside the wider Dema team (typically a few days each month).

03

How this role fits your repo

How this role fits a repo

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Drawing the graph…

The roleWhat it asksA certificationYears askedSkills the listing names

  • You've sold marketing measurement or ecommerce analytics software, or you've worked as an operator on the brand or agency side in ecommerce or marketing and want to move into sale…
  • You understand how ecommerce brands make money: paid media, contribution margin, CAC and LTV, Shopify and the wider stack.
  • You can hold your own with a CFO and a performance marketer in the same meeting.
  • Sales experience is a bonus, not a requirement. Category fluency comes first.
  • You're comfortable with an iterative approach and want to help shape how a scaling team sells.
  • Sales
  • Ecommerce
  • Marketing measurement
  • Analytics
  • Business development
  • Negotiation
  • Pipeline management
  • Forecasting
  • HubSpot
  • Strategic planning
  • Communication
  • Relationship management

not quite the right fit?

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