Fractional Marketing Jobs · Hire a fractional marketing director

Day rates: interim marketing directors £700–£1,000 (Intelligent People); fractional CMOs £750–£1,400, mid-market around £1,000 (Connectd).

Retainers: £5,000–£10,000 a month at 4–8 days a month (The Marketing Centre).

For contract marketing directors, Morgan McKinley’s 2026 guide puts London daily rates at £400–£650 (commerce & industry) up to £750–£1,000 (senior, financial services).

Compare full-time salaries of £37.5k–£184k by level (Robert Half 2026), plus employer NI, pension and benefits.

Fractional: ongoing 1–3 days a week of strategic leadership via retainer.

Part-time: often used interchangeably with fractional, sometimes on an employment contract.

Interim: full-time temporary cover for a gap (recruitment, parental leave) — see interim marketing director roles.

Full-time: £37.5k–£184k base depending on level (Robert Half).

Fractional gives you strategic seniority without full-time commitment.

If you are weighing fractional v part-time v interim marketing director cover specifically, the part-time marketing director page sets out that seat.

A fractional leader plus a flexible bench of specialists (demand/performance, content, brand) — a whole marketing function on a fraction of the full-time cost.

The fractional leader provides strategy and coordination; specialists execute specific channels or campaigns as needed.

Brief us on the role, the days a week and the budget, and we come back with a shortlist of 3–5, each with day rate, availability and IR35 position set out.

You interview and set the start date with the person you choose.

For fractional marketing director recruitment, the same brief works; the fractional marketing director page covers that tier.

Most fractional marketing leaders operate through their own limited company.

Status depends on the specific working arrangements, and a medium or large client makes the status determination — check each engagement with HMRC’s CEST tool and the off-payroll working guidance, and consult a qualified adviser.

Define the level you need first (manager, director or CMO), the days per week and the commercial outcome you’re hiring for — then brief a fractional-specialist recruiter or approach candidates directly.

Look for sector-relevant track record, strategic and hands-on range, and references from similar-stage companies.

Chartered status with the Chartered Institute of Marketing (CIM) is a useful signal of professional standing.

We come back with a shortlist of 3–5; interim marketing directors bill £700–£1,000 a day and fractional CMOs £750–£1,400.

SMEs, scale-ups needing strategic leadership during growth phases, companies launching new products or entering new markets, and businesses that need specialised marketing expertise (B2B, SaaS, fintech) without full-time executive overhead.

A marketer who works for more than one company at once, a set number of days a week, through their own company rather than as an employee.

At senior level that is a fractional marketing director, head of marketing or CMO; below it, a fractional marketing manager running execution.

Runs the marketing function part-time: manages the marketers and agencies, owns the plan and the reporting, and makes sure the agreed strategy ships.

In the UK the same seat is usually called marketing director or head of marketing — the ONS classification puts it with marketing, sales and advertising directors.

If the open question is the strategy itself rather than delivery, you need a fractional CMO; for the director tier, see fractional marketing director jobs.

It depends on the gap.

A fractional marketing agency bundles a senior lead with its own delivery team — useful when you need execution capacity, less independent when it recommends the channels it sells.

A fractional leader directs whoever does the work and can change them.

Either way you stay responsible for the marketing sent in your name (ICO on PECR), and the off-payroll rules turn on whether you buy a contracted-out service or engage a named person through their own company.

Yes.

We shortlist across the UK for hybrid or remote engagements, so a brief for fractional marketing in Yorkshire runs the same way as one in London.

Whether you need a fractional marketing manager, Wirral to Newcastle, or a fractional marketing director North East-based, tell us how many days on site the role needs and we shortlist on that.

For fractional marketing, Yorkshire and the North are briefed like anywhere else: a shortlist of 3–5, each with day rate, availability and IR35 position set out.

On the board above, and on the level hubs: marketing director, head of marketing and head of growth.

Manager-level fractional roles are advertised less often than director roles; remote fractional jobs carries the remote ones.

Interim marketing directors bill £700–£1,000 a day (Intelligent People).

Two days a week across 46 weeks at £850 is £78,200 from one client before tax — our arithmetic.

The calculator above models it.

No. Browsing the board and applying is free.