SyndicatedFractional Head of GrowthLondon, England, United Kingdom
Full-time Head of Growth, Amazon
FULL-TIME GROWTH JOB · SOFTWARE DEVELOPMENT SECTOR · LONDON, ENGLAND, UNITED KINGDOM
Senior GTM Lead role building Twitch's insights and measurement playbook from scratch, embedded in a small, high-impact squad bridging sales enablement and analytics. Full-time, on-site at Amazon in London; strong revenue ownership but structured as a permanent employee, not a fractional or interim engagement.
Full-time Head of Growth — the balanced verdict
Why this role stands out
- Foundational GTM build — authentic playbook-creation mandate for a new advertising business (Twitch EMEA scaling)
- Hybrid ownership — bridges commercial urgency (sales) and analytical rigour (A&I), rare combination
- Revenue-direct — explicitly measured against pipeline and revenue outcomes
- Seniority-appropriate — influencing C-level advertiser relationships and internal product/strategy decisions
Worth checking before you apply
- Full-time, on-site commitment—no flexibility to operate fractionally or across a portfolio
- Individual contributor, not a leadership role; no direct reports or team-building remit despite 'Lead' title
- Measurement and insights expertise required; sales acumen expected but not the primary lever
Our automated read of the posting text, not the employer's own assessment. Check each point with them before you apply.
How well the role as written suits a fractional or interim arrangement, scored 0–100 by our automated read of the posting text before it went on the board. It rates the posting, not you — we do not score or match candidates.
Full-time Head of Growth — the posting in full
~/original-posting · verbatimsource: fantastic-jobs
About Amazon Ads
- Amazon Ads is the digital advertising arm of Amazon and one of our fastest
growing businesses. We operate at the intersection of commerce, entertainment
and advertising. Amazon Ads offers unique advertising products, enterprise ad
tech and a rich array of unique creative, format and measurement solutions. We
believe that advertising, when done well, can connect the right brands with the
right consumers while delivering holistic value.
Twitch is the world's leading live-streaming platform, home to a highly engaged,
hard-to-reach audience that spends billions of minutes each month watching
gaming, entertainment, sports, music and creator-led content. As Twitch
continues to scale its advertising proposition across EMEA, the ability to
articulate the unique value of Twitch audiences to advertisers is a critical
growth lever - and a capability we are building from the ground up.
This is an individual contributor role embedded within the Twitch Go-to-Market
(GTM) team who will focus on Insights and Measurement. You will work extensively
with the Twitch sales specialists, GTM leads, product and ad-tech teams to
develop and deliver insights that directly fuel revenue growth.
This is not a backend role. You will actively participate in customer meetings
as the subject matter expert on Twitch audience insights & measurement, and
leverage Amazon's rich array of insights and measurement solutions - combined
with Twitch-native data - to deliver media strategies that position Twitch as an
essential part of the advertising mix.
Key job responsibilities
- Build the Twitch insights playbook from scratch: Develop a scalable library of
- Twitch audience insights, competitive benchmarks and measurement case studies
- that the sales team can deploy across pitches, QBRs and strategic conversations.
- Equip the sales team to sell with confidence: Translate complex Twitch
- audience data (viewership, engagement, demographics, content affinities) into
- clear, compelling narratives that articulate the unique and incremental value of
- Twitch to advertisers.
- Establish and advance senior-level relationships: Build relationships with
senior marketing decision makers (e.g. Senior Director, C-level) by positioning
yourself as the go-to expert on Twitch audience intelligence and at least one
advanced analytical area of advertising.
- Generate data-driven insights: Leverage Amazon's proprietary data,
- Twitch-native signals, third-party research and ad measurement solutions to
- generate actionable insights that prove the impact of advertising on Twitch.
- Develop Twitch measurement expertise: Develop expertise in Twitch-specific
- metrics and Amazon's proprietary measurement tools, working to constantly evolve
- how we analyse and communicate the value of Twitch audiences to advertisers.
- Directly support revenue growth: Partner with GTM and sales leadership to
- identify the highest-impact insight gaps, prioritise your roadmap accordingly,
- and measure your work against pipeline and revenue outcomes.
- Advocate for data-driven decision-making: Guide advertisers to implement
- recommended solutions, with a particular focus on demonstrating Twitch's role in
- full-funnel and cross-platform strategies.
- Influence product and go-to-market strategy: Write internal documents with
- strategic recommendations that influence the direction of Twitch advertising
- products, measurement capabilities and go-to-market working mechanisms with
- internal stakeholders.
- Scale your analyses: Actively scale your analyses to other categories or
- locales through AI-native solutions.
A day in the life
No two days at Amazon are the same. You will have the flexibility to work with
your stakeholders and define a book of business that will maximise your impact
on Twitch revenue. On any given day, you might find yourself:
- Building a bespoke audience profile to help a seller win a competitive brief
- in colaboration with our Audience&Insights organization
- Presenting Twitch viewership insights at a sales-led event or advertiser
- summit
- Partnering with the GTM team to shape the narrative for a tentpole moment like
- TwitchCon
- Running an intricate analysis to influence a key advertiser decision
- Working with the product/engineering team to pilot a new measurement solution
- tailored to live-streaming environments
- Collaborating with the A&I team to bring methodological rigour to a
- Twitch-specific research project
About the team
- Twitch GTM team - a small, high-impact squad responsible for equipping
- Twitch-dedicated sellers across EU5 with the strategies, tools and narratives
they need to hit ambitious growth targets. You will also work closely with the
Analytics & Insights (A&I) team within Amazon Ads, a sales enablement group
responsible for developing actionable and innovative insights that prove the
value of Amazon Ads to advertisers and partners.
Your unique position bridging both teams means you will bring the rigour and
methodology of A&I together with the commercial urgency and customer proximity
of GTM - a combination that is essential to closing the insights gap and
unlocking Twitch's revenue potential. Basic Qualifications: - Experience
developing strategies that influence leadership decisions at the organizational
level
- Experience managing programs across cross functional teams, building processes
- and coordinating release schedules
- Experience working with Core Cloud Technology Services, including, but not
- limited to Compute, Edge, Hybrid, Security, and/or Networking
- Experience in Go-To-Market, Business Development, Sales, or Consulting
- Experience working with Data & AI related technologies, including, but not
- limited to, AI/ML, GenAI, Analytics, Database, and/or Storage Preferred
- Qualifications: - Experience interpreting data and making business
- recommendations
- Experience identifying, negotiating, and executing complex legal agreements
Amazon is an equal opportunities employer. We believe passionately that
employing a diverse workforce is central to our success. We make recruiting
decisions based on your experience and skills. We value your passion to
discover, invent, simplify and build. Protecting your privacy and the security
of your data is a longstanding top priority for Amazon. Please consult our
Privacy Notice (https://www.amazon.jobs/en/privacy_page
- [https://www.amazon.jobs/en/privacy_page]) to know more about how we collect,
- use and transfer the personal data of our candidates.
- Amazon is an equal opportunity employer and does not discriminate on the basis
- of protected veteran status, disability, or other legally protected status.
- Our inclusive culture empowers Amazonians to deliver the best results for our
customers. If you have a disability and need a workplace accommodation or
adjustment during the application and hiring process, including support for the
interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations
[https://amazon.jobs/content/en/how-we-hire/accommodations] for more
information. If the country/region you’re applying in isn’t listed, please
contact your Recruiting Partner.
How this role fits your repo
How this role fits a repo
The role and the 12 skills the listing names. Sign in and your repo joins the graph — linked only to what a fact you confirmed matches. Sign in →
Drawing the graph…
The roleWhat it asksA certificationYears askedSkills the listing names
- Go-to-market strategy
- Data analysis
- Audience insights
- Measurement solutions
- Sales enablement
- Strategic planning
- Cross-functional leadership
- Advertising technology
- Media strategy
- Business development
- AI/ML
- Data-driven decision making
Same location
Other fractional jobs in London
Our own roles first · then the latest
Featured fractional roles
Explore the category
Browse every fractional leadership role
not quite the right fit?
Tell us what you're actually looking for.
Browse the UK fractional and interim roles on our board — each day rate stated, estimated with its basis, or marked not stated — flagged when a role is worth a fractional pitch.
Hiring for a role like this? We undertake a shortlist of 3–5, five-stage vetting and an IR35 position on every brief.