SyndicatedFractional ExecutiveGreater London, England, United Kingdom
Full-time Senior Marketing Manager (Retail Financial Services), Fintel
FULL-TIME EXEC JOB · FINANCIAL SERVICES SECTOR · GREATER LONDON, ENGLAND, UNITED KINGDOM
Permanent full-time Senior Marketing Manager at Fintel's Defaqto brand, overseeing retail financial services strategy, product launches (Star Ratings, Matrix360), and a team of two Marketing Associates. Hybrid London-based (2+ days/week office), reporting to Marketing Director. Not a fractional or interim role.
Full-time Senior Marketing Manager (Retail Financial Services) — the balanced verdict
Why this role stands out
- Rare strategic opportunity shaping a consumer brand from the ground up in a complex financial services market
- Ownership of high-impact propositions with clear commercial KPIs and cross-functional influence
- Team leadership and career development (two direct reports), plus broader org-building ambition
- Hybrid flexibility and established employer with 51–200 headcount stability
Worth checking before you apply
- Permanent full-time commitment with mandatory office presence (2+ days/week); not suitable for portfolio/fractional candidates
- Broad remit (B2B + B2C, multiple product lines, brand evolution) may require fast ramp and managing ambiguity
- No salary transparency stated; financial services hiring often moves slowly
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How well the role as written suits a fractional or interim arrangement, scored 0–100 by our automated read of the posting text before it went on the board. It rates the posting, not you — we do not score or match candidates.
Full-time Senior Marketing Manager (Retail Financial Services) — the posting in full
~/original-posting · verbatimsource: fantastic-jobs
What the posting asks · quoted from the listing
- Years
6+ years' experience in a strategic marketing role.
Senior Marketing Manager (Retail Financial Services)
Application Deadline: 30 October 2026
Department: Marketing
Employment Type: Permanent - Full Time
Location: London
Reporting To: Marketing Director
Description
Lead the growth of Defaqto's flagship retail propositions and help build a trusted consumer brand from the ground up.
Role Overview:
This is a rare opportunity to shape the future of Defaqto's retail marketing strategy across general insurance, retail banking and comparison website audiences. You'll own the go-to-market direction for our flagship Star Ratings proposition and Matrix360 market intelligence platform, while leading the development of an exciting new consumer-facing proposition.
Working closely with Product, Sales and senior leadership, you'll play a central role in driving commercial growth and strengthening Defaqto's position as a trusted authority in financial services. You'll also help develop a growing marketing team and provide leadership across key strategic initiatives.
A combination of B2B and B2C experience is required.
What you'll do
Develop and deliver the marketing strategy for retail financial services audiences, including general insurers, retail banks and aggregators.
Define positioning, messaging, audience segmentation and personas.
Lead the launch and growth of Defaqto's consumer proposition, increasing awareness and understanding of Star Ratings.
Own go-to-market activity for Star Ratings and Matrix360, driving engagement, adoption and commercial growth.
Partner with Product, Sales and Customer Success teams to bring new propositions and enhancements to market.
Identify and implement the most effective channel mix across content, partnerships, digital, social and other marketing activity.
Establish meaningful KPIs, monitor performance and provide insight-driven recommendations.
Lead our flagship Provider Conference, working closely with Events and Content teams.
Act as the senior marketing voice for the retail proposition, influencing stakeholders across the business.
Manage and develop two Marketing Associates.
Support the continued evolution of the Defaqto brand and wider marketing strategy.
What you'll need to succeed:
.Essential Requirements:
Knowledge & Skills
Strong understanding of B2B marketing strategy, including positioning, segmentation and go-to-market planning.
Ability to develop value propositions and messaging frameworks from first principles.
Excellent stakeholder management skills with the ability to influence at all levels.
Strong commercial awareness and customer focus.
Excellent written and verbal communication skills.
6+ years' experience in a strategic marketing role.
Experience developing and delivering successful marketing strategies and campaigns.
Experience working across multiple stakeholders and functions, including Product, Sales and Leadership teams.
Experience of both B2B and B2C marketing environments.
Experience leading projects, initiatives or team members within a marketing function.
Degree in Marketing, Communications or a related discipline, or equivalent professional experience.
Desirable Requirements
- Experience within financial services, fintech or wealth-related markets.
- Experience marketing data, insight, technology or information-based propositions.
- Experience in organisations with multiple products or complex propositions.
- Content marketing and thought leadership experience.
- Experience launching new products, propositions or brands.
- Your approach to work:
- You'll thrive in this role if you:
- Operate with a high degree of autonomy and ownership.
- Are comfortable navigating ambiguity and turning ideas into action.
- Balance strategic thinking with a willingness to get into the detail.
- Build strong relationships and bring stakeholders on the journey.
- Have the confidence to challenge constructively and think differently.
- Are ambitious, collaborative and focused on delivering meaningful commercial outcomes.
- Demonstrate integrity and embody Defaqto's values in everything you do.
- Important to know:
- Location:
This is a hybrid working role based in our London office (Farringdon). You'll work from the office at least twice each week.
Right to Work:
Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.
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The roleWhat it asksA certificationYears askedSkills the listing names
- 6+ years' experience in a strategic marketing role.
- B2B Marketing
- B2C Marketing
- Go-to-market Strategy
- Stakeholder Management
- Marketing Strategy
- Audience Segmentation
- Product Marketing
- Commercial Awareness
- Brand Development
- Content Marketing
- Digital Marketing
- Performance Monitoring
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