Full-time Marketing Director, Volunteers of America National Services (VOANS)

01Detailed description

• Come join our awesome team as Sales and Marketing Director at Senior CommUnity

Care of Kentucky PACE. With competitive benefits and great work environments you

will love it here!

Senior CommUnity Care of Kentucky PACE is part of Volunteers of America National

Services which serves as the Housing and Healthcare affiliate of the Volunteers

of America parent organization.

Job Highlights:

• 403(b) Retirement Plan;
• Career scholarships;
• Quality training, continuing career education and leadership programs;
• Medical, Dental and Vision Insurance
• Paid Time Off (Vacation, Holiday & Sick Days)
• About the job:
• Schedule: Monday-Friday 8:00 AM-5:00 PM, occasional evenings and weekends

02Salary: $70,000 - $88,000, dependent on experience

• *This role will work interdisciplinary between our Jefferson County and Kentucky
• Center Locations*
• Under the supervision of the Executive Director, the newly created Sales and
• Marketing Director will focus on promoting and growing our PACE program census
• through community contact and by integrating Senior CommUnity Care as a vital
• member of the healthcare and long-term care networks.
• Required Qualifications: To perform this job successfully, an individual must be

able to perform each essential duty satisfactorily. The requirements listed

below are representative of the knowledge, skill and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to

perform the essential functions.

• Business-to-consumer (B2C) marketing, outside sales or community outreach
• experience.
• Two (2)+ years of experience conducting presentations to community
• stakeholders and leaders.
• Proficiency MS Office (Word, Excel, Power Point, Outlook, Teams).
• Ability to work core business hours, Monday – Friday (8:00 am to 5:00 pm),
• forty (40) hours and overtime, weeknights, and weekends, when required.
• Active driver’s license with access to reliable transportation that will
• enable travel to the community and/or sites within a designated area.
• Travel may be up to 75% of the time within this market area in conjunction
• with census standards and policies.
• Live in/within easy commutable distance to the Senior CommUnity Care of
• Kentucky PACE program.
• Preferred Qualifications:
• Bachelor’s degree in marketing, or related field required. Master’s degree
• preferred.
• Two (2) to five (5) years of sales and marketing experience for a healthcare
• provider.
• Experience building and maintaining provider and community relationships.
• Experience engaging with health centers and/or provider offices.
• Experience working with (a) managed care organization(s) (MCO).
• Experience engaging with medical providers and medical staff in Medicaid
• outreach.
• Experience working with communities of all different ethnicities, cultural
• backgrounds, diverse populations and/or underserved communities.
• Established professional relationships with non-profits, community sources
• CBO’s, religious/faith-based organizations FBOs in the eight-county northern
• Kentucky sales territory.
• Ability to utilize computers and other electronic devices for tasks such as

timekeeping, in-servicing and documentation. Experience with CRMs is highly

desirable.

• Preference would be to have either training or related experience in the job
• assigned.
• Essentials:
• Acts as Senior CommUnity Care of Kentucky PACE’s sales and marketing
• representative at community events, health fairs, community meetings and
• activities of the PACE center.
• Establishes our presence in the community by outreaching virtually,
• telephonically and in-person by creating a full calendar of marketing
• opportunities, securing participation in established events, and setting up
• and conducting our own activities.
• Develops and strengthens relationships with key partners, including
• community-based partners, faith-based organizations, provider groups,
• governmental agencies and more, who also serve our existing and potential
• participants and other Medicaid eligible individuals.
• Plans and coordinates open houses, networking expos, fairs and other sales
• and marketing events both in-house and in the community to enhance exposure
• and recognition for the assigned PACE Organization.
• Assists in tracking, organizing, and ordering collateral and health

education materials and giveaways. Ensures that all regular referral

sources have current information about assigned PACE Organization and

ensures appropriate distribution of collateral material as needed.

• Develops and cultivates new referral sources. Maintains consistent, close

contact with existing referral sources. Provides individual and group

marketing presentations to potential referral sources. Assures a robust

referral conversion rate.

• Partners with the PACE program Provider Relations Representative and VOANS
• Provider Relations Manager on building and managing provider relationships
• and referral sources.
• Maintains accurate, complete, and up-to-date Customer Relationship
• Management (CRM) database of leads/prospects, professional contacts and
• sales and marketing activities to measure census, sales and marketing
• outcomes and other key metrics according to guidelines established by the
• Executive Director and Regional Vice President, PACE Operations.
• Provides scheduled and as needed census and sales and marketing reports to
• leadership.
• Assists PACE Organization leaders in preparation of sales and marketing
• plans and provides analysis on effectiveness of sales and marketing plans.
• Analyzes enrollment and disenrollment trends in the eight-county service
• area.
• Performs all job duties in accordance with the CMS PACE compliance and
• sales and marketing requirements.
• Ensure participants are treated with respect, without discrimination in the
• delivery of required PACE services based on race, ethnicity, national
• origin, religion, sex, age, sexual orientation, mental or physical
• disability, or source of payment while maintaining a restraint-free
• program, including the reporting of mental or physical abuse or neglect.
• Provides oversight and direct supervision of the Enrollment Specialist and
• Eligibility Specialist position(s).
• Ensures communication between business office staff and
• enrollment/eligibility staff to maintain participant(s) eligibility for
• benefits.
• Assists in the development and routine review of marketing, intake and
• enrollment/eligibility processes.
• Maintains and updates (posts), as needed, to appropriate social media
• accounts for maximum, positive exposure following VOANS marketing and
• communication best practice guidelines.
• Conducts department meetings to provide oversight and operational
• efficiency of the sales and marketing initiatives and assess effectiveness.
• Meets or exceeds monthly and annual goals for census and sales and
• marketing activities.
• Maintains budget compliance for all activities related to job functions.
• Works on special projects and all other professional duties as assigned.

03About Us

• Senior Community Care of Kentucky PACE (Louisville) provides healthcare and
• supportive services for individuals age 55 and older, helping them live safely,

comfortably, and independently in their own homes and communities. As a Program

of All-Inclusive Care for the Elderly (PACE) provider, our interdisciplinary

teams deliver personalized, comprehensive care tailored to each participant’s

needs.  Located in the heart of Louisville, a vibrant riverfront city known for

its friendly communities and rich culture. Convenient access to well-known

landmarks such as Churchill Downs and the Kentucky Derby, offering walking

paths, parks, and peaceful views.

At VOANS, we celebrate sharing, encouraging and embracing diversity. Equal

employment opportunities are available to all without regard to race, color,

religion, sex, pregnancy, national origin, age, physical and mental disability,

marital status, parental status, sexual orientation, gender identity, gender

expression, genetic information, military and veteran status, and any other

characteristic protected by applicable law. We believe that blending individual

04strengths and unique personal differences nurtures and supports

• our organizations’ shared commitment to our mission and creates an inclusive and
• diverse environment where everyone feels valued and has the opportunity to do
• their personal best.