Full-time Sales and Marketing Director, Brookdale Senior Living Inc.

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces

02for Diversity

Make Lives Better Including Your Own. If you want to work in an environment

where you can become your best possible self, join us! You’ll earn more than a

paycheck; you can find opportunities to grow your career through professional

development, as well as ongoing programs catered to your overall health and

wellness. Full suite of health insurance, life insurance and retirement plans

are available and vary by employment status.

03Part and Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

04Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital
• indemnity Insurance, and legal plan
• Tuition reimbursement

Base pay in range will be determined by applicant’s skills and experience. Role

is also eligible for monthly and quarterly commission opportunities. Temporary

associates are not benefits eligible but may participate in the company’s 401(k)

program.

Veterans, transitioning active duty military personnel, and military spouses are

encouraged to apply. To support our associates in their journey to become a U.S.

citizen, Brookdale offers to advance fees for naturalization (Form N-400)

application costs, up to $725, less applicable taxes and withholding, for

qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the

posting.

05RESPONSIBILITIES

• Maintains and/or improves upon the occupancy level and revenue production of the
• community in accordance with the marketing and business plans to include

completing sales calls and closing sales. Develops and maintains relationships

with and generates leads through residents, family, and professional referral

sources. Plans, coordinates, and implements monthly prospect and/or referral

source activities and events. Partners with Regional Sales management to develop

and execute marketing plans and achieve community occupancy goals.  Supervises

the activities of at least two Full-time Equivalent (FTE) Marketing

Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the

community marketing and business plans.

• Maintains and/or improves upon the occupancy level of the community in
• accordance with the marketing and business plans of the community.
• Closes sales by assisting prospective residents, their family members,
• and/or advisors in the decision-making process by understanding their needs
• and educating them about how services and programs can meet their needs.
• Responds promptly to every telephone call or in-person inquiry from all

referral sources, prospective residents, and families. Provides appropriate

community and company information to anyone who inquires.

• Utilizes sales processes, systems, and forms for external and internal
• sales to perform job duties, track information, compile data and reports,
• and achieve desired community occupancy goals.
• Completes outside Business Development sales calls to meet or exceed the
• established goals for professional leads per week as set by the community

marketing plan with Regional Sales management guidance. Contact sources

06include legal and financial professionals, senior organizations,

• appropriate special interest groups, hospital discharge planners, skilled
• nursing facilities, retirement communities, clergy, medical insurance
• providers, and other local community contacts.
• Develops and maintains relationships with and generates leads through
• residents, family, and professional referral sources on a weekly basis.
• Provides information and conducts presentations about services and
• programs, market advantages, availability, and other relevant information
• to meet the needs of prospective referral sources and community groups.
• Plans, coordinates, and implements monthly prospect and/or referral source
• activities and events as specified by the community marketing plan,

Executive Director, and Regional Sales management. Follows up and executes

sales processes with all leads from events.

• Partners with Regional Sales management to develop and execute marketing

plans and achieve community occupancy goals. Researches and provides

recommendations for content and delivery of brochures, flyers, press

releases and other forms of media that promote the community services.

Adheres to procedures in the development of advertising materials by

working with Brookdale’s Creative Services group.

• Monitors conversion ratios regarding Business Development calls to direct
• referrals, prospect calls, and tours and collects and analyzes data to

prepare weekly and monthly reports. Provides frequent sales performance

issue information to Regional Sales management.

• Maintains working knowledge of the lead management system and uses system
• to maximize sales effectiveness.
• Supervises the activities of at least two FTEs, Marketing Coordinator(s)
• and/or Sales Counselor(s), to achieve the desired results of the community
• marketing and business plans.
• This job description represents an overview of the responsibilities for the

above referenced position. It is not intended to represent a comprehensive list

of responsibilities. An associate should perform all duties as assigned by

his/her supervisor.

07QUALIFICATIONS

Education and Experience

Bachelor’s Degree in Marketing, Business, or related field from an accredited

college or university is preferred, or equivalent combination of experience and

education is required. A minimum of five years sales experience, preferably in

the retirement industry or medical or pharmaceutical sales, with a proven track

record of generating and closing a high percentage of qualified leads is

required.

08Certifications, Licenses, and Other Special Requirements

• Frequent car travel requires the incumbent to possess and maintain a valid
• driver's license.

09Management/Decision Making

• Applies existing guidelines and procedures to make varied decisions within a

department. Uses sound judgment and experience to solve moderately complex

problems based on precedent, example, reasonableness or a combination of these.

10Knowledge and Skills

• Possesses extensive knowledge of a distinct skill or function and a thorough

understanding of the organization and work environment. Has working knowledge of

a functional discipline. Knowledge of sales and marketing to include principles

and methods for showing, promoting, and selling products or services to include

marketing strategy and tactics, sales techniques, and sales control systems.

Knowledge of Medicare and Medicaid regulations to include applicable processes

for the product line(s) being sold. Knowledge of state regulations impacting or

directing the delivery of services is required. Ability to operate personal

computers and related software is required. Previous experience with contact

management database, Microsoft Word, Excel, and Outlook is preferred. Ability to

effectively manage time, tasks and projects in a dynamic environment is

required. Ability to build trust and act honestly in relationships with others

is required. Ability to assess and understand customers’ expectations, needs and

circumstances is essential. Ability to work effectively with diverse

personalities and to treat people with dignity, respect, fairness and maturity

is required. Ability to effectively listen and communicate verbally and in

writing is essential.

11Physical Demands and Working Conditions

• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Talk or hear
• Ability to lift:  up to 25 pounds
• Vision
• Requires interaction with co-workers, residents or vendors
• Occasional weekend or evening work if needed to ensure shift coverage
• Requires Travel:  Frequently
• Brookdale is an equal opportunity employer and a drug-free workplace.
• Brookdale is a Great Place to Be:
• Gracious hospitality and neighborliness for our residents and families.
• Home-like feel and all-around comfort for residents and visiting family
• members.
• Entertaining events and gatherings so our residents can find connections in
• groups and 1:1 settings.
• Industry leader in clinical care.
• Nationwide company with 589 communities as of November 30, 2025, offering
• many opportunities to grow and learn as a sales professional.
• Extensive corporate support including a robust training program.