Part-time Product Marketing Manager, Imperial

Job Summary:

We're looking for a Product Marketing Manager to join us on a part-time basis (4 days/30 HPW). This is a remote role with regular monthly travel to our Northampton office. This is not a role for someone who simply plans and hands off — you'll build product marketing strategy and then roll up your sleeves to bring it to life, tracking results and adjusting course as needed. We need a hybrid strategist-operator who can move seamlessly between big-picture positioning work and hands-on launch execution.

You'll own product marketing strategy and generalist coverage across the function, personally lead product launches end-to-end, and act as the operational link between Product, Sales, and Marketing to ensure strategy translates into commercial results.

Job Description:

02Key Responsibilities

Strategy Development

• Develop comprehensive product marketing strategy aligned with business objectives and growth targets
• Conduct market research, competitive analysis, and customer insight gathering to inform positioning
• Define target audiences, positioning, and messaging frameworks
• Set measurable goals, KPIs, and success metrics for launches and marketing initiatives
• Present strategic plans and recommendations to senior leadership
• Strategy Execution & Launches
• Translate strategy into detailed, actionable launch plans and marketing campaigns
• Personally lead and manage product launches end-to-end — planning, cross-functional coordination, messaging, assets, and post-launch measurement
• Coordinate cross-functional teams to ensure flawless execution
• Manage timelines, budgets, and resource allocation for launch delivery
• Monitor performance in real time, analyse results, and iterate on tactics to optimize outcomes
• Report on launch and campaign performance against original strategic goals
• Generalist Coverage
• Fill gaps and cover competing priorities across the marketing function as needed during the engagement
• Create and maintain messaging frameworks, positioning documents, and competitive battlecards
• Enable Sales with the tools, training, and content they need to sell effectively
• Support content development (case studies, sales decks, one-pagers, web copy)
• Assist with ad-hoc projects as priorities shift
• Business Management / Operations
• Take ownership of operational aspects of product marketing, including process efficiency and reporting
• Work closely with Sales to align marketing activity with pipeline and revenue goals
• Monitor performance data alongside marketing metrics to ensure strategy drives commercial outcomes, not just marketing KPIs
• Act as a key operational link between Marketing and Sales, ensuring smooth handoffs and consistent messaging
• Required Skills and Experience
• Proven previous product marketing experience, ideally in B2B SaaS
• Proven experience in marketing strategy development and hands-on campaign/launch execution
• Track record leading product launches from strategy through delivery
• Strong analytical skills with the ability to turn data into actionable insight
• Excellent project management skills — comfortable owning timelines, budgets, and deliverables
• Exceptional writing ability, with a track record of conveying complex product ideas clearly and concisely
• Strong stakeholder management skills, from leadership presentations to daily execution coordination
• Understanding of sales pipelines, funnels, and revenue metrics — not just marketing KPIs
• Experience working cross-functionally with Sales and Product teams
• Familiarity with CRM/marketing platforms (e.g., HubSpot)
• Comfortable working remotely
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
• Attributes
• Commercially minded — thinks beyond marketing metrics to revenue and business impact
• Operationally rigorous — comfortable owning process and reporting, not just strategic or creative output
• Adaptable — equally comfortable in strategic conversations and in the day-to-day detail of running launches
• Self-starter — able to ramp quickly and work independently with minimal oversight
• Collaborative — a natural bridge-builder between Product, Marketing, and Sales
• Nice to Have
• Experience in software sales, parking management, or people transportation sectors
• Experience in a marketing role within the public sector
• Prior experience in a contract, interim, or fractional capacity
• Track record of building marketing strategy in a fast-growing or resource-constrained environment.

In return we will offer a competitive salary along with a comprehensive benefits package including a discretionary bonus, private medical care, healthcare cash back scheme, private pension scheme, life assurance and income protection, a great holiday package including a buy and sell scheme, as well as many initiatives to support a healthy lifestyle.

03#LI-DNI

• Worker Type:
• Regular
• Number of Openings Available:
• 1