Full-time Marketing Director, Perkins&Will

01MARKETING DIRECTOR

COMMON AND BASELINE RESPONSIBILITIES

• Collaborates with key leadership to create a responsive, innovative and
• competitive strategic marketing program.
• Oversight of the marketing budget, resources and staff with an emphasis on
• developing a marketing culture that supports our business promotion, sales
• value and effective networking.
• Works closely with leadership to determine market strategy on proposals and
• presentations; be hands-on in planning and writing bids while having a
• strategic role in the interview preparation.
• Directs the strategy and development of content tailored to RFPs, overseeing
• the project pursuit process and schedule to ensure the team is meeting
• pursuit deadlines.
• Maintains and provides support to staff on marketing information systems,
• including the proposal log, Deltek Vision and all proposal databases.
• Provides comprehensive research for marketing and business development
• activities.
• Oversees the development and distribution of collateral marketing materials.
• Directs the social media and public relations initiatives to maximize our
• external brand identity in alignment with the studio’s culture and values.
• Oversees marketing metrics including sales reports for marketing and
• competitor analysis.
• Track leads and responses and communicate follow-up items to key leadership.
• Familiarity with industry trade organization, publications, conferences and
• events.
• Collects current and relevant press for use in marketing and communication
• efforts.
• Active membership in or outreach to relevant industry groups, such as AIA,
• SMPS, CoreNet and others as well as groups traditionally outside the built
• industry to cultivate potential and successful business relationships for
• client work and intelligence gathering.
• Maintains knowledge of trends and developments in the Practices and Markets
• for studio.
• Composes, develops, evaluates, and conducts training on marketing activities,
• strategies, and policies.
• Oversees promotional activities for trade shows.
• Supports growth of team members.
• Expresses curiosity about the world of design and the industry at large.
• Takes increasing ownership on tasks within project teams and studio
• activities.
• Keeps open and proactive communication within team.
• Communicates ideas and thoughts in a way that inspires others.
• Coordinates effectively and participates in client and consultant
• communications and meetings.

02PROFICIENCIES

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.

03SOFTWARE

• Proficiency in Microsoft Office and Adobe InDesign required. Familiarity with
• Illustrator and Photoshop preferred.
• Presentation tools: Adobe Suite/Affinity, InDesign, Photoshop, Illustrator,
• etc.
• Deltek.

04LICENSURE, CERTIFICATIONS AND EDUCATION

• Bachelor’s degree in marketing or related field required.
• LEED GA preferred, not required.

05SALARY RANGE INFORMATION

• We foster a culture that is diverse and inclusive and strive for pay practices

that are fair, and competitive and reflect our commitment to pay equity. Our

compensation decisions include but are not limited to a candidate’s

qualifications including skill sets, education, experience and training,

licensure and certifications credentials if applicable, and business-related

factors. This practice extends to all employees, including performance

considerations for merit increases, job promotions, and transfer opportunities.

We additionally review our pay practices, conduct pay equity audits, and ensure

our managers are trained in our pay practices on an annual basis. At the time of

posting this job advertisement, the annual pay salary range for this position in

Boston is between $140,000 and $180,000.

06Justice, Equity, Diversity & Inclusion

[https://perkinswill.com/diversity-and-inclusion/]

At Perkins&Will we believe that inclusion spurs creativity and that innovation

is born from an engaged culture of diverse people + ideas. By moving beyond

barriers and stereotypes of gender, race, color, religion, national origin,

ancestry, age, medical condition, disability, sexual orientation, gender

identity, veteran status; we are committed to building an organization that

reflects the diversity of the communities and clients we serve.

“Design has the power to inspire joy, uplift lives, and strengthen the spirit of

07community.” [https://perkinswill.com/our-purpose/]

Equal Employment Opportunity Statement

Perkins&Will has established and adopted an Equal Employment Opportunity

Employment policy (“EEO”), which is part of the Company’s Human Resources

Policy. The purpose of this EEO policy is to ensure that all employment

decisions are made on a non-discriminatory basis, and without regard to sex,

race, color, age, national origin, religion, disability, genetic information,

marital status, sexual orientation, gender identity or expression, gender

reassignment, citizenship, pregnancy or maternity, veteran status, or any other

status protected by applicable national, federal, state, or local law. In some

cases, local laws and regulations may provide greater protections than those

outlined here and employees will be covered by the laws of their local

jurisdiction.