Full-time Marketing Director, Community College Preparatory Academy Public Charter Schools

01Community College Preparatory Academy

Marketing and Communications Manager

02Department: Advocacy And Engagement

Reports to: Chief Advocacy Officer

03Status: Full-time; exempt

Location: Washington, DC / campus based

04Salary band: $70,000–$100,000 annually

Supervisory responsibilities: Directly supervises the Marketing and Communications Associate and may direct consultants, vendors, interns, or project teams supporting communications work.

05OUR MISSION

Community College Preparatory Academy (CCPrep) creates an innovative and rigorous learning environment for adults who are under-credited or have aged out of traditional K–12 pathways. We respond to each learner’s strengths and barriers while preparing students for employment, postsecondary education, industry credentials, and lifelong learning.

06THE OPPORTUNITY

Tell CCPrep’s story with clarity, dignity, and evidence while building awareness among prospective students, partners, supporters, and the broader community.

07WHY THIS ROLE MATTERS FOR STUDENTS

Clear and trusted communications help learners find programs, understand next steps, celebrate achievement, and remain connected to opportunity.

Cognia connections Culture of Learning, Leadership for Learning, Engagement of Learning, and Growth in Learning | Standards 1–3, 5, 9, 11, 14, 16–17, 19–20, 23–24, 28. These responsibilities apply within this position’s assigned authority.

08ESSENTIAL RESPONSIBILITIES

• Create and execute an integrated communications calendar across web, email, social, print, media, and events.
• Develop accessible, audience-centered content grounded in verified facts and respectful student storytelling.
• Manage brand standards, approvals, digital assets, website content, and campaign production.
• Partner with Admissions on ethical enrollment communications and with Academics on program information.
• Track reach, engagement, referral, inquiry, conversion, and reputation indicators.
• Prepare crisis and issue communications in coordination with executive leadership.
• Create communications that reflect adult learners’ cultures, backgrounds, abilities, and aspirations; use clear, accessible formats that help learners act on education and career choices.
• Gather voluntary learner feedback to improve program information and communications; offer meaningful opportunities for learner voice with informed consent for public storytelling.
• Work with academic staff to communicate expectations, support options, milestones, and next steps in ways that build confidence and learner agency.
• Use verified evidence when describing learner outcomes; report campaign participation and conversion separately from claims about assessed academic growth.
• Use inclusive, bias-aware, and accessible communication that reflects CCPrep’s commitment to learner well-being; engage stakeholders in shaping and communicating institutional priorities.
• Create reliable information structures that help learners and staff understand opportunities, expectations, supports, and changes.
• Manage CCPrep’s approved communications ecosystem—including website content-management and hosting, Mailchimp or comparable email tools, Canva, social-media management and advertising platforms, QR-code tools, and related analytics—using institutional accounts, documented permissions, editorial controls, and accessible content standards.

09WHAT STRONG PERFORMANCE LOOKS LIKE

• Priority audiences receive accurate, timely, accessible, and on-brand communications.
• Campaign reporting connects activity to inquiries, enrollment, engagement, or partnership goals.
• Website and program information remain current and usable.
• Consent, privacy, brand, and approval practices are consistently followed.
• Specific annual targets and milestones will be established in the employee’s performance plan and aligned with the approved school operating plan.
• Learner feedback produces documented improvements in clarity, usability, and access to program and support information.
• Public messages accurately describe opportunities and outcomes, represent learners respectfully, and preserve consent.
• Communication reviews and stakeholder feedback show respectful representation, accessibility, accurate information, and improved understanding of priorities and supports.
• Web, email, and social channels are current, accessible, measurable, and controlled through institutional credentials; campaign records and analytics support documented communication decisions.

10MINIMUM QUALIFICATIONS

• Bachelor’s degree in a relevant field or an equivalent combination of education and directly related experience.
• At least five years of progressively responsible experience, including project, program, or staff leadership.
• Demonstrated skill with data, documentation, cross-functional communication, and service-oriented problem solving.

11PREFERRED QUALIFICATIONS

• Hands-on experience with website CMS/hosting, email marketing, graphic design, social-media management, digital advertising, and analytics tools such as Wix or WordPress, Mailchimp, Canva, Hootsuite, and Meta platforms.
• Graduate degree or recognized professional certification related to the function.
• Experience in adult education, workforce development, public charter education, or a nonprofit setting.
• Experience establishing practical controls, dashboards, and continuous-improvement routines.

12CORE WAYS OF WORKING

• Centers adult learners, values their backgrounds and abilities, and respects their voice and choices.
• Communicates clearly, follows through, and raises risks early.
• Uses evidence, protects confidentiality, and documents work so others can rely on it.
• Collaborates across units and uses resources responsibly.
• Uses feedback and role-appropriate evidence to test improvements, apply professional learning, and review results.

13WORK ENVIRONMENT AND ESSENTIAL CAPABILITIES

Primarily campus and office based, with sustained computer use and frequent interaction with staff, students, vendors, or partners. Some evening, weekend, or off-site work may be required. Essential duties must be performed with or without reasonable accommodation.

14APPLICATION AND EMPLOYMENT CONDITIONS

To learn more and apply, visit ccprep-academy.org/careers/. Questions or accommodation requests may be directed to (202) 770-3252.

CCPrep provides equal employment opportunity without regard to any characteristic protected by federal or District of Columbia law. Qualified applicants and employees may request reasonable accommodation for the application process or to perform essential job functions. Any required background, credential, driving-record, or employment-history review will occur in accordance with applicable law and at the appropriate stage of the hiring process. Employment may be contingent on satisfactory completion of job-related screening.

This description identifies the role’s principal responsibilities and essential functions. It does not create an employment contract and may be revised to reflect lawful, mission-related organizational needs. Related duties may be assigned when consistent with the role’s purpose and qualifications.