Full-time Head of Marketing and Sales, Digby Fine English

01Job Purpose

Lead the company’s sales and marketing strategy and team to deliver sustainable revenue growth, strengthen market position and build a predictable pipeline of new and repeat business.

Work directly with the Programme manager (CEO) and leadership team to turn vision and business objectives into clear commercial plans, effective campaigns and measurable results.

02Key Result Areas (KRAs)

• Sales strategy and revenue growth — set sales plans, targets, pricing and routes to market; build a strong pipeline and convert opportunities into profitable business.
• Define the target market for each section of the business and build the strategy and plan for execution across social media platforms and other relevant marketing avenues.
• Marketing strategy and brand — develop the marketing plan, positioning, messaging and campaigns to increase awareness, demand and qualified leads.
• Business development and customer relationships — identify target sectors, markets, partners and major accounts; strengthen retention, repeat business and referrals.
• Sales pipeline and performance management — establish clear processes for lead qualification, forecasting, CRM use, reporting and follow-up; monitor conversion and sales-cycle performance.
• Leadership and team performance — set objectives, coach and develop the sales and marketing team, establish accountability and encourage collaboration.
• Commercial insight and continuous improvement — analyse market trends, competitors, customer feedback and campaign results; use evidence to improve return on investment.
• Experience
• 5 years+ experience in senior sales, marketing or commercial leadership, with responsibility for delivering growth.
• A track record of winning new business, developing existing accounts and achieving revenue or margin targets.
• Experience developing and delivering integrated sales and marketing plans and managing budgets.
• Experience leading, motivating and developing a team.
• Experience using CRM systems, sales forecasts and marketing performance data to guide decisions.
• Desirable to have experience developing and premium luxury brand - wine or drinks sector preferable.
• Knowledge and Skills
• Sales strategy, business development and account management.
• Marketing planning, brand positioning, demand generation and campaign management.
• Budget management, commercial analysis and return-on-investment assessment.
• Pipeline management, forecasting, CRM and performance reporting.
• Market research, competitor analysis and customer insight.
• Team leadership, coaching, negotiation, presentation and stakeholder management.
• Strong written communication and digital marketing awareness.
• Qualifications
• Degree or equivalent experience in sales, marketing, business or a related discipline is desirable.
• Relevant professional sales or marketing qualifications are an advantage.
• Evidence of commercial results and leadership capability is more important than formal qualifications alone.
• Desirable to have experience developing a premium luxury brand.
• This role is in the senior executive team and commands a salary + performance bonus.