Curious · inferredFractional Founding GTMUnited Kingdom
Full-time Founding GTM, praxipal
FULL-TIME FOUNDI JOB · TECHNOLOGY, INFORMATION AND INTERNET SECTOR · UNITED KINGDOM

Founding Account Executive at a $6.7M seed-funded AI healthcare SaaS (praxipal), launching Luna AI receptionist in UK/Ireland dentistry market. Full-time, hands-on sales role building the playbook from scratch in a new geography for an already-proven product and team. Strong early-stage signals but explicitly full-time, not fractional.
Not explicitly fractional
How to pitch the fractional angle
The employer advertised a conventional role, but the signals below suggest the work could be done on a fractional or interim basis. Here's how to open that conversation.
- SIGNAL"Turn our traction into a thriving business" and "shape our go-to-market motion" signal room for strategic input beyond quota-carrying
- SIGNAL"Comfortable with ambiguity" and "build processes from scratch" typical of fractional/interim-friendly founder hires, but posting states full-time
Full-time Founding GTM — the posting in full
~/original-posting · verbatimsource: fantastic-jobs
What the posting asks · quoted from the listing
- Years
What We’re Looking For 2+ years of full-cycle B2B sales experience in a high-performing team, ideally a genuinely best-in-class sales organisation Ideally experience in high-veloc…
- Must-have
2+ years of full-cycle B2B sales experience in a high-performing team, ideally a genuinely best-in-class sales organisation
- Must-have
Ideally experience in high-velocity SMB sales: you know how to run short sales cycles, manage a high volume of deals and keep momentum without losing quality
- Must-have
A consistent top performer with a track record of beating ambitious quotas, and the numbers to prove it
- Must-have
Comfortable with ambiguity and excited to build processes from scratch rather than inherit them; startup or new-market experience is a big plus
- Must-have
Someone people trust, who builds relationships that last well beyond the signature
- Must-have
Ambitious and hungry to grow faster than any corporate career ladder would allow
- Must-have
Excellent, persuasive English, both written and spoken
- Must-have
Based in the UK or Ireland, or happy to relocate, with the right to work in either country
TL;DR - We’re building the healthcare workforce for tomorrow. Our AI receptionist Luna is already automating patient communication in medical practices today. As the market leader in German and Austrian dentistry, and with major funding under our belt, we’ve now launched Luna in the UK and Ireland, and are looking for our Founding Account Executive to build on that momentum. This isn't a "follow the playbook" role. You'll be our first person on the ground: growing our UK and Irish customer base and writing the playbook that everyone after you will follow.
Why praxipal? The shortage of skilled professionals is the biggest challenge in our healthcare systems. Tens of thousands of positions remain unfilled each year, and demographic shifts are only making things worse. Medical practices rely on our AI receptionist Luna to reduce staff workload and keep care accessible for everyone. We’re growing at record speed and closed a $6.7M seed round with HV Capital.
What We’re Looking For
- 2+ years of full-cycle B2B sales experience in a high-performing team, ideally a genuinely best-in-class sales organisation
- Ideally experience in high-velocity SMB sales: you know how to run short sales cycles, manage a high volume of deals and keep momentum without losing quality
- A consistent top performer with a track record of beating ambitious quotas, and the numbers to prove it
- Comfortable with ambiguity and excited to build processes from scratch rather than inherit them; startup or new-market experience is a big plus
- Someone people trust, who builds relationships that last well beyond the signature
- Ambitious and hungry to grow faster than any corporate career ladder would allow
- Excellent, persuasive English, both written and spoken
- Based in the UK or Ireland, or happy to relocate, with the right to work in either country
- What You’ll Do
- In short: turn our traction in the UK & Ireland into a thriving business by converting the strong demand we're seeing into customers.
- You'll own the full sales cycle, from first conversation and demo through to negotiating and closing
- You'll shape our go-to-market motion, working out what resonates with independent practices, dental groups and corporates, then doubling down on it
- You'll represent praxipal at industry events and build a name for us in the UK and Irish dental community
- You'll act as the voice of our customers, feeding insights straight to our product team so Luna is built for UK practices, NHS and private alike
- You’ll work hand in hand with marketing, turning what you learn in customer conversations into campaigns that bring in even more of the right customers
- What You’ll Get
- A genuine founding role: build a market from (almost) zero, backed by a funded, fast-growing company that has already done it more than once
- Room to grow with the business, with the opportunity to take on more responsibility as the UK&I team scales
Onboarding at our Berlin HQ to kick things off, getting to know the core team, learning the product inside out and soaking up the culture before bringing it all back to the UK & Ireland
Learning at the frontier of AI and healthcare, alongside a small, driven and talent-dense team
Regular team events and offsites with the wider praxipal team
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The roleWhat it asksA certificationYears askedSkills the listing names
- What We’re Looking For 2+ years of full-cycle B2B sales experience in a high-performing team, ideally a genuinely best-in-class sales organisation Ideally experience in high-veloc…
- 2+ years of full-cycle B2B sales experience in a high-performing team, ideally a genuinely best-in-class sales organisation
- Ideally experience in high-velocity SMB sales: you know how to run short sales cycles, manage a high volume of deals and keep momentum without losing quality
- A consistent top performer with a track record of beating ambitious quotas, and the numbers to prove it
- Comfortable with ambiguity and excited to build processes from scratch rather than inherit them; startup or new-market experience is a big plus
- Someone people trust, who builds relationships that last well beyond the signature
- Ambitious and hungry to grow faster than any corporate career ladder would allow
- Excellent, persuasive English, both written and spoken
- Based in the UK or Ireland, or happy to relocate, with the right to work in either country
- Full-Cycle B2B Sales
- SMB Sales
- Sales Pipeline Management
- Quota Attainment
- Customer Relationship Building
- Market Development
- Go-To-Market Strategy
- Negotiation
- Closing
- Product Demonstrations
- Customer Discovery
- Cross-Functional Collaboration
Same location
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