Curious · inferredFractional Finance DirectorGreater London, England, United Kingdom

Full-time Finance Director, Croud

FULL-TIME FD JOB · ADVERTISING SERVICES SECTOR · GREATER LONDON, ENGLAND, UNITED KINGDOM

FD · FRACTIONALfractional.quest
Croud
◵ GREATER LONDON◷ FULL-TIME◶ ADVERTISING SERVICES
Full-time Finance Director at Croud, Greater London
Engagement
Full-timePermanent · as posted
Days / week
Not statedClarify at apply
Day rate
Not statedNot benchmarked
IR35
Not statedClarify at apply

Croud seeks a permanent Finance Director to lead day-to-day finance operations, reporting to CFO in a PE-backed digital marketing agency (501–1,000 staff). Hybrid role (3 days/week London office). Salary £125k–£140k stated. Strong board-facing, treasury, ERP transformation and team leadership remit; not fractional or interim.

01

Not explicitly fractional

Curious · inferredThis posting is not explicitly advertised as fractional.We've inferred it may suit a fractional arrangement — treat the pitch below as a strategy, not a confirmed opening.

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The employer advertised a conventional role, but the signals below suggest the work could be done on a fractional or interim basis. Here's how to open that conversation.

02

Full-time Finance Director — the posting in full

~/original-posting · verbatimsource: fantastic-jobs

Full-timeRate not stated Not confirmed still open

What the posting asks · quoted from the listing

  • YearsThe opportunities are endless! On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include: Sabbatical:…
  • CertificationACA or CIMA qualified.

LONDON, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £125,000 to £140,000. Your salary level is determined by skills and experience within our progression framework.

COMPANY OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW

Reporting to the Chief Financial Officer, the Finance Director will lead the day-to-day finance function, ensuring robust financial control, operational excellence and best-in-class financial processes across the Group. The role will be instrumental in enhancing and developing the finance team, driving continuous improvement and building a scalable finance function capable of supporting the Company's ambitious growth plans.

Operating within a private equity-backed environment, the Finance Director will work closely with the CFO, Executive Leadership Team, Board and private equity sponsors, providing high-quality financial insight, governance and commercial support. The role will also lead the ongoing finance transformation programme, including ERP implementation and process optimisation.

RESPONSIBILITIES

Financial Leadership & Control

Own the integrity of the Group P&L, Balance Sheet and Cash Flow.

Lead the month-end, quarter-end and year-end close processes, ensuring accurate and timely financial reporting.

Deliver high-quality monthly management accounts with meaningful commercial insight and variance analysis.

Maintain a robust financial control environment, ensuring compliance with accounting standards and company policies.

Drive continuous improvement in financial reporting, controls and governance.

Board, Executive & Private Equity Reporting

Partner with the CFO to deliver high-quality reporting to the Board, private equity sponsors and lenders.

Present financial performance, business trends, risks and opportunities to senior stakeholders where appropriate.

Support strategic initiatives, acquisitions, refinancing and value creation programmes.

Treasury, Banking & Working Capital

  • Lead treasury operations, cash flow forecasting and liquidity management.
  • Drive improvements in working capital and cash conversion.
  • Own relationships with banking partners and debt providers.
  • Ensure ongoing compliance with banking covenants and lender reporting obligations.
  • Manage fx and interest rate exposure on behalf of the business.
  • Ensure media risk is appropriately managed and strong governance is applied.
  • Audit, Tax, Insurance & Compliance
  • Lead the annual statutory audit process and manage relationships with external auditors.
  • Oversee all corporate tax, VAT and statutory compliance requirements.
  • Manage relationships with external tax advisers.
  • Own the Group insurance programme, ensuring appropriate levels of cover and effective management of renewals and claims.
  • Ensure the highest standards of governance, compliance and risk management across the finance function.
  • Finance Transformation & Systems
  • Lead the finance transformation agenda, including ERP selection, implementation and optimisation.
  • Standardise, simplify and automate finance processes to improve efficiency and scalability.
  • Enhance reporting capabilities through improved systems, data quality and business intelligence.
  • Partner with technology and operational teams to successfully deliver finance systems change.
  • Leadership & Team Development
  • Lead, mentor and develop a high-performing finance team.
  • Enhance the capability of the finance function through coaching, recruitment and succession planning.
  • Build a best-in-class finance organisation recognised for excellence, commercial partnership and operational effectiveness.
  • Foster a culture of accountability, collaboration, continuous improvement and high performance.
  • PERSON SPECIFICATION
  • ACA or CIMA qualified.
  • Significant post-qualified experience in a Finance Director, Financial Controller or senior finance leadership role.
  • Demonstrable ownership of the full P&L, Balance Sheet and Cash Flow.
  • Extensive experience producing Board reporting and high-quality management reporting.
  • Strong experience working directly with private equity sponsors, lenders and external stakeholders.
  • Proven experience managing treasury, banking relationships, debt facilities and covenant compliance.
  • Successful delivery of statutory audits and management of external auditors.
  • Strong tax compliance and governance experience.
  • Experience leading ERP implementation or significant finance systems transformation programmes.
  • Track record of leading and developing high-performing finance teams.
  • Experience within the media, marketing, advertising, creative or professional services sectors.
  • COMPANY BENEFITS
  • Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years

25 days holiday a year

Discretionary annual performance based incentive

Sale commission

Recruitment referrals bonus

Health & Wellbeing contribution

2 Recharge Days each holiday year

Ride to Work scheme

Railcard

Season Ticket loan

Home office screen

Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee

Weekly treat: Enjoy a complimentary lunch on us every week

Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave

Life insurance and income protection

  • Medical Cash Plan??
  • Pension
  • Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
  • Peer to peer recognition scheme 'bonusly'
  • Team off-sites/regular socials
  • Year-round holiday parties
  • Flexible working options
  • Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

In it together - our value on integration, collaboration and outcomes

Eye on the future - our value on futurism, creativity and passion

Generous in spirit - our value on people, development and inclusion

Do what you say - our value on integrity and accountability

Make a difference - our value on purpose and impact

03

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How this role fits a repo

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The roleWhat it asksA certificationYears askedSkills the listing names

  • The opportunities are endless! On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include: Sabbatical:…
  • ACA or CIMA qualified.
  • Financial leadership
  • Financial control
  • Management reporting
  • Private equity reporting
  • Treasury management
  • Working capital management
  • Statutory audit
  • Tax compliance
  • ERP implementation
  • Finance transformation
  • Team leadership
  • Strategic planning

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