Full-time Head of Growth, Apple

The people who work at Apple have reinvented and defined entire industries with

the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude

of groundbreaking Accessories. We have done the same with services, including

iTunes, the App Store, Apple Music, and Apple Pay. And more recently have

launched truly innovative services with Apple News+, Apple Arcade and Apple TV.

We are deeply passionate about apps, music, movies, TV shows, sports and books.

It's a force that drives and inspires every one of us every single day. The

passion for innovation that goes into our products applies to our practices as

well, strengthening our dedication to leave the world better than we found it

Come and join the Global Subscriber Acquisition team who are responsible for

driving growth and subscriber conversion for Apple TV. We are seeking a

strategic Growth Lead, Acquisition Journeys for Apple TV, with a strong focus on

funnel optimization, to help drive the next phase of subscription growth. This

role will work cross-functionally to identify high-impact growth opportunities

that increase signups and conversion rates for the service, with a strong focus

on mapping and optimizing the end-to-end customer journey.

02DESCRIPTION

• In this role, you will obsess over every step of the acquisition funnel—from
• initial discovery to successful subscription—collaborating closely with product,
• engineering, design, and the data science & analytics teams across a global

organization. Beyond strategy, this role owns the execution of conversion rate

optimization initiatives, testing, and user flow enhancements that remove

friction and drive sustained growth. The ideal candidate can balance big-picture

user journey mapping with hands-on funnel analysis, brings experience scaling

DTC subscription businesses and understands how to leverage data and customer

insights to turn both net-new prospects and returning winbacks into loyal

subscribers. Additionally, you will play a key role in influencing the Apple TV

product roadmap, helping to get new features, promotional offers, and

subscription packages built to accelerate acquisition.

03MINIMUM QUALIFICATIONS

• 8+ years of product growth, conversion rate optimization, or related
• subscription growth experience 4+ years of DTC subscription growth experience,
• specifically focused on funnel optimization and user journeys Deep expertise in
• A/B testing methodologies, experiment design, and conversion analytics Ability
• to juggle many stakeholders, initiatives and deadlines simultaneously Experience
• planning and driving projects with cross-functional teams (Product, Design,
• DS&A, etc.)

04PREFERRED QUALIFICATIONS

• Strong command of product analytics and user behavior tracking tools Experience
• in interacting with and influencing all levels of management Ability to work
• independently and embrace change and ambiguity Detail-oriented and resourceful,
• with a proactive approach to solving problems and anticipating executive needs
• Able to build strategic, long-term relationships at all levels Brings energy,
• creativity, and passion for fostering team culture, inclusion, and belonging
• Comfortable flexing between strategic journey mapping and day-to-day operational
• execution A love for all things technology, television and/or film