Why SaaS Companies Use Fractional Executives
SaaS companies are among the most active hirers of fractional executives in the UK. The unique dynamics of software-as-a-service businesses - from subscription metrics to product-led growth - require specialist expertise that fractional leaders can provide efficiently.
Key Fractional Roles for SaaS
Fractional CFO for SaaS
Critical for SaaS-specific financial management:
- ARR/MRR tracking and forecasting
- Unit economics (CAC, LTV, payback)
- SaaS metrics dashboards
- Fundraising with SaaS benchmarks
- Revenue recognition (ASC 606)
Fractional CMO for SaaS
Driving efficient growth:
- Product-led growth strategies
- Demand generation and pipeline
- Content and inbound marketing
- ABM for enterprise SaaS
- Marketing attribution
Fractional CTO for SaaS
Technical leadership:
- Platform architecture and scaling
- Technical debt management
- Security and compliance (SOC 2)
- Engineering team building
- DevOps and infrastructure
When SaaS Companies Hire Fractional
- Pre-seed to Seed: Founder needs strategic guidance
- Series A: Building out leadership team
- Series B: Scaling operations and processes
- Growth stage: Optimising for efficiency
SaaS Fractional Executive Rates
SaaS experience typically commands premium rates:
- Fractional CFO: 600-1,400 per day
- Fractional CMO: 500-1,200 per day
- Fractional CTO: 700-1,500 per day
Finding SaaS Fractional Talent
- SaaS-focused networks and communities
- VC portfolio introductions
- SaaS events (SaaStock, etc.)
- Fractional executive platforms