Join Fifty as a Marketing Manager and play a pivotal role in shaping the company's brand and driving lead generation. You'll collaborate with the fractional Chief Marketing Officer to execute the marketing plan, taking ownership of day-to-day activities across various digital channels, including the website, social media, and HubSpot.
This role offers a unique opportunity to contribute to a pioneering technology company that values individual ideas and fosters a culture of innovation.
As Marketing Manager, you will develop and execute engaging content, manage impactful campaigns, and coordinate events to enhance brand visibility. You'll also oversee the company's website content, ensuring it remains fresh, optimized for SEO, and aligned with the overall marketing strategy.
Your expertise will be crucial in generating reports on marketing performance, measuring effectiveness, and identifying areas for improvement. This role is perfect for a versatile marketing professional with a passion for content creation, event management, and digital marketing.
Individuals seeking a portfolio career will find this opportunity compelling.
Key Responsibilities
1Assist the fCMO in developing and evolving the Fifty content marketing strategy across owned, earned, and paid channels.
2Grow Fifty’s presence on social media through regular engagement that promotes Fifty’s offering, insights, and people.
3Develop and execute innovative marketing content formats to boost brand awareness and lead generation.
4Oversee the annual awards calendar in collaboration with commercial teams, partnering on award entry drafting, and managing submissions and associated promotion.
5
Draft and publish new case study content by partnering with commercial teams, and look at creative ways to tell customer stories through a range of channels.
6Plan, coordinate, and execute events and conferences to enhance brand visibility and generate leads.
7Manage and execute digital marketing campaigns, including paid social media, email marketing, and lead nurturing.
8Take ownership of the company website content, making regular updates to the blog and insights section, and optimisations for SEO.
Requirements
Proven experience in marketing, with a strong background in content marketing, event management and digital marketing.
Excellent copywriting skills.
Experience of using AI to augment work.
Exceptional project management skills.
Proficiency in marketing technology and digital platforms, preferably HubSpot.
Proficient experience in Canva to deliver designed static and basic video assets
Excellent communication and interpersonal abilities.
Ability to work collaboratively and manage external relationships.
Fifty is a pioneering technology company that transforms audience data into actionable insights. Their platform combines audience intelligence and media buying technologies, offering a unique solution for understanding and engaging with target audiences. They value individual contributions and foster a diverse and inclusive work environment.
