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Hire a Fractional Head of Growth to scale your user base. Scientific experimentation, channel optimisation, and rapid scaling—at a flexible cost.
A Fractional Head of Growth is a performance-obsessed marketer who leads your user acquisition strategy part-time. Unlike a CMO who manages the brand, a Growth lead manages the metrics. They run high-velocity experiments to find scalable channels and optimise every step of the funnel.
This role is ideal for post-product-market-fit startups that need to prove they can scale user acquisition to investors.
Designing and running A/B tests across landing pages, ads, and emails to improve conversion rates.
Managing performance marketing spend (Google, Meta, LinkedIn) to maximise ROAS and lower CAC.
Building organic growth engines through programmatic SEO and viral content loops.
Implementing Product-Led Growth (PLG) mechanics like referral programmes and freemium models.
Analysing cohort data to reduce churn and increase Lifetime Value (LTV).
Setting up the data stack (Mixpanel, Amplitude) to track the entire user journey.
Based on 2.5 days/week x 2 clients x 48 working weeks. CMO UK average day rate: £950.
BetaThis calculator provides rough estimates for illustration only. Actual rates and salaries vary based on location, experience, industry, and market conditions. Consult with a qualified accountant for accurate financial planning.
Find the right fractional growth leader to unlock your scaling potential.