Why E-commerce Companies Use Fractional Executives
UK e-commerce businesses operate in a fast-paced, competitive environment requiring specialist expertise in areas from supply chain to digital marketing. Fractional executives provide the senior leadership needed to scale efficiently.
Key Fractional Roles for E-commerce
Fractional CFO for E-commerce
Financial management for online retail:
- Unit economics and margin analysis
- Inventory and working capital management
- Multi-channel profitability
- Cash flow forecasting
- Marketplace fee optimisation
Fractional CMO for E-commerce
Driving customer acquisition and retention:
- Performance marketing and ROAS
- Customer acquisition strategy
- Email and CRM programmes
- Brand building and positioning
- Marketplace marketing (Amazon, etc.)
Fractional COO for E-commerce
Operations and fulfilment excellence:
- Supply chain optimisation
- Warehouse and logistics management
- Customer service operations
- Returns and reverse logistics
- Marketplace operations
E-commerce Challenges Fractionals Solve
- Scaling operations for peak periods
- Multi-channel complexity
- Customer acquisition costs rising
- Inventory management challenges
- International expansion
E-commerce Fractional Rates UK
- Fractional CFO: 500-1,100 per day
- Fractional CMO: 450-1,000 per day
- Fractional COO: 500-1,100 per day
Peak Season Considerations
Many e-commerce fractional engagements increase during:
- Q4 peak trading preparation
- Black Friday/Cyber Monday
- New market launches
- Platform migrations