How do you verify a sales leaders track record?

We go beyond CV claims. We ask for specific numbers: quota attainment percentages, team sizes managed, deal sizes closed, and revenue growth delivered. We verify through references with former colleagues, bosses, and (where possible) customers. We understand the context—achieving 120% of quota in a booming market is different from hitting 95% during a recession.

What is the difference between a CRO and a Sales Director?

A Chief Revenue Officer has broader scope—typically owning sales, marketing, and customer success with full revenue accountability. A Sales Director focuses specifically on the sales function. CROs are common in tech/SaaS businesses; traditional industries more often use Sales Director titles. The right choice depends on your organizational structure and growth stage.

Should we hire someone from our industry or a different sector?

It depends on what you need most. Industry insiders bring relationships, market knowledge, and credibility. Outsiders bring fresh approaches and avoid we have always done it this way thinking. For complex technical sales with long cycles, industry experience often matters more. For businesses needing transformation, outsiders can be more effective.

How long should we expect an executive sales search to take?

A thorough CRO or Sales Director search typically takes 8-12 weeks. Sales leaders with strong track records are rarely actively looking—we need to identify, engage, and convince them. Rushing this process risks expensive mis-hires. Interim and fractional placements can be faster (2-4 weeks) as these candidates are typically available immediately.

What if the sales leader we hire does not perform?

We offer rebate periods on permanent placements—if someone leaves within 3-6 months, you receive a partial refund or free replacement search. More importantly, we focus on reducing this risk through thorough assessment. We also advise on onboarding best practices, as many sales leader failures stem from poor integration rather than wrong hire.

Do you recruit sales leaders for early-stage startups?

Yes, though we are honest about the challenges. Early-stage startups often need player-coaches who can both sell and build—different from enterprise Sales Directors who focus purely on leadership. We help startups understand what stage of sales leader they actually need and ensure expectations are aligned.

Revenue Leadership Specialists

Executive Sales Recruitment

Connecting UK businesses with revenue leaders who transform sales performance

£800-2,000

Day Rate

2-6 weeks

Time to Hire

50-70%

Cost Savings

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📖1 min read

📅Updated 11 Apr 2026

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£800-1500

Day Rate

📅

1-3

Days/Week

💰

50-70%

Cost Savings

🎯

Est. April 2026

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Key Takeaways

1Fractional CFOs work 1-3 days per week, providing senior expertise without full-time costs
2UK day rates range from £800 to £1500, depending on experience and sector
3Typical engagements save 50-70% compared to full-time executive hires
4Ideal for startups, scale-ups, and SMEs needing strategic leadership
5No employment overhead: no pension, NI, benefits, or notice periods